Research and Markets: Market Research: Travel and Tourism in Morocco to 2017

DUBLIN--()--Research and Markets ( has announced the addition of the "Travel and Tourism in Morocco to 2017" report to their offering.

The Moroccan travel and tourism sector registered slow growth during the review period (2008-2012), due to the European sovereign debt crisis and the Arab Spring uprisings in 2010. Government initiatives on domestic and international tourism promotions, the development of tourism infrastructure and increased government investments will develop the tourism sector over the forecast period (2013-2017).

The report provides detailed market analysis, information and insights, including:

- Historic and forecast tourist volumes covering the entire Moroccan travel and tourism sector

- Detailed analysis of tourist spending patterns in Morocco for various categories in the travel and tourism sector, such as accommodation, sightseeing and entertainment, food service, transportation, retail, travel intermediaries and others

- Detailed market classification across each category, with analysis using similar metrics

- Detailed analysis of the airline, hotel, car rental and travel intermediaries industries

Key Highlights

- In June 2013, the Ministry of Tourism launched the new edition of the Kounouz Biladi program to promote domestic tourism. Kounouz Biladi targets middle-class families who do not allocate budgets for trips. The ministry announced appealing prices and travel agencies provided attractive packages similar to those offered to international tourists during the 2012 edition of the program. The ministry also announced that Kounouz Biladi will be extended to other seasons to enable domestic tourists to benefit from discounts throughout the year.

- In July 2013, the tourism board increased its focus on countries such as China, Russia, Eastern Europe, North America and the Middle East to promote Morocco as an attractive tourist destination. The Moroccan National Tourist Office has already set up offices in Beijing and launched a promotion plan aiming to attract Chinese tourists. The office has also requested airlines in both Morocco and China to fly direct flights between the two countries.

- In June 2013, Royal Air Maroc announced that it will purchase 20 to 30 new aircraft by 2020, including five long-haul aircraft. British Airways had increased the number of flights from seven to 10 between November 2012 to March 2013 between Marrakech and London. In April 2013, Ryanair has also renewed its long-term interest in the country by adding two bases in Marrakesh and Fez, increasing its Moroccan operations to 60 routes and eight airports, transporting 2.5 million passengers a year to the country.

Key Topics Covered:

Executive Summary

Travel and Tourism Sector In Context

Country Fact Sheet

Tourism Flows



Car Rental

Travel Intermediaries

Tourism Board Profile

Airport Profiles

Company Profiles - Airlines

Company Profiles - Hotels

Company Profiles - Car Rental

Company Profiles - Travel Intermediaries

Market Data Analysis


List of Tables

List of Figures

Companies Mentioned

- Accor Hotels Morocco

- Authentic Journeys Morocco SARL

- Avis Car Rental Morocco

- Europcar Morocco Car Rental

- Hertz Rent a Car Morocco

- Hotusa Hotels Morocco


- Journey Beyond Travel

- Kenzi Hotels Group

- Louvre Hotels Morocco

- RIU Hotels & Resorts Morocco

- Royal Air Maroc

- Ryanair Holdings plc

- Sixt Rent a Car Morocco

- Voyage to Morocco

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Research and Markets
Laura Wood, Senior Manager
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Travel and Tourism


Research and Markets
Laura Wood, Senior Manager
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Travel and Tourism