Research and Markets: Broadcasting Industry Report (UK)

DUBLIN--()--Research and Markets ( has announced the addition of the "Broadcasting Industry Report (UK)" report to their offering.

This report has been fully revised and covers a host of issues present in the broadcasting industry. How big is the threat to channel operators from personal video recorders and what are they doing about it, how are technical changes changing the balance of power between channel operators and viewers, what does the market structure look like following a huge influx of new channels and what strategies are existing channels adopting to compete, how is the balance of power changing between channel operators and platform operators, what is the threat from OTT, broadband and mobile broadband, what is contract rights renewal, what exactly is the threat to television advertising from substitute products, can ITV retain a price premium for its advertising, why does video on demand technology make rights negotiations tense between channels and independent production companies, why has digital audio broadcasting made life difficult for radio operators and why does commercial radio struggle to compete with the BBC?

These and many other issues are covered in a comprehensive analysis of the industry dynamics for the broadcasting business in the UK. The report is divided into five industries: television channels, television platforms, television advertising, television content and radio. It uses proven economic frameworks to provide a balanced and objective assessment of the challenges facing the broadcasting industry.

Questions answered in this report include:

Television Channels

- How has the explosion in the supply of capacity affected the market?

- What strategies have channel operators adopted to reduce competitive rivalry?

- How does the television channel market interact with the television platform market?Television


- Which channels have moved to an advertising revenue model rather than a subscriber model?

- Who are the main players in this market and how is supply organised?

- To what extent does technology influence how platform operators compete?

Television Advertising

- What does contract rights renewal mean for the industry?

- What influences the cost of television advertising?

- Tell me about substitutes to television advertising?

Television Content

- Why are there so many content suppliers?

- How has the independent production market evolved and how powerful are the integrated networks?

- What is the effect of new terms of trade and the BBC's window of creative competition?- How have independent producers of content strengthened their market position?


- How do regulators and advertisers affect programming on radio stations?

- What is the threat of substitute products and how are new technologies changing the balance of power between listeners and radio stations?

- Who are the largest players and how do they compete?

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Research and Markets
Laura Wood, Senior Manager
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Broadcast


Research and Markets
Laura Wood, Senior Manager
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Broadcast