|WHO:||Jeremiah Johnston, General Counsel, Sedo.com|
|WHEN:||Monday, March 10, 2014 at 12:30 p.m. CST|
Austin Convention Center , Ballroom E
SXSW Interactive Festival
March 7-16, 2014
For more information on the event, please visit:
Years of discussion and debate have come to a close and a historic expansion of the Internet is underway. The domains we've become accustomed to since the Internet’s birth – extensions like .com, .net and .org – are no longer the only game in town. New top-level domains (TLDs) have started to launch for business and personal use, and hundreds are available already with even more coming down the pipeline. This session will help you understand new TLDs, explain why they matter, and give you everything you need so you're not left behind by those in the know.
With new TLD developments happening daily, you’ll hear the latest news and learn about unique issues that accompany their launch such as string contentions, Internationalized Domain Names, the debate over open and closed registries and how to beat the crowd for the best new domains. You’ll get practical advice about when you should spend money on domains that will advance your brand, and when you should – or shouldn’t – invest in defensive registrations to keep your domain out of the hands of competitors and other parties.
Sedo, an acronym for “Search Engine for Domain Offers,” is the leading domain marketplace and monetization provider. Headquartered in Cologne, Germany and with offices in London, England and Cambridge, Mass., Sedo has assembled the world's largest database of domain names for sale, with more than 18 million listings. The success of Sedo's model has attracted a global membership base of more than 2 million domain professionals.