WILTON, Conn.--(BUSINESS WIRE)--SiriusDecisions, the leading global business-to-business (b-to-b) research and advisory firm, today announced bestselling author Malcolm Gladwell will deliver the keynote address at its 9th annual SiriusDecisions Summit, taking place May 21-23, at the Hyatt Regency in Orlando, FL. His speech will complement the Summit’s “Transforming Sales, Marketing and Product” theme, drawing from concepts previously explored in his writings and experiences, spanning his illustrious career. Gladwell will also participate in an intimate, invite-only Executive Leadership Exchange, providing attendees with an interactive and exclusive experience, tailored specifically around questions and feedback from participants.
Recognized as one of TIME magazine’s 100 most influential people and Foreign Policy’s Top Global Thinkers, Gladwell has also authored five New York Times bestsellers. He has explored how ideas spread in The Tipping Point, decision-making in Blink, and the roots of success in Outliers. In his latest, David and Goliath, he examines our understanding of the advantages of disadvantages, arguing that we have underestimated the value of adversity and over-estimated the value of privilege. He has also been a staff writer for The New Yorker since 1996.
SiriusDecisions’ annual Summit is a unique three-day conference that brings together SiriusDecisions analysts and the world’s top sales, marketing and product leaders to share insights and solve critical business issues. Last year’s conference was attended by more than 1,500 sales, marketing and product professionals and this year’s Summit is expected to draw over 2,000 professionals from the world’s leading companies as well as emerging start-ups. The event will feature more tracks and guest speakers than previous years, providing attendees with a unique and interactive experience.
- “Throughout his career, Malcolm Gladwell has explored how disruptive and out-of-the-box approaches improve decision-making and drive transformation,” said John Neeson, Managing Director of SiriusDecisions. “As the economy and business climate necessitate that marketing, sales and product functions are becoming more intertwined to impact growth, more innovative thinking is required for organizations to drive revenues. At this year’s Summit, we are thrilled that Malcolm will not only be delivering an exclusive, tailor-made keynote address drawing from his wealth of knowledge on how business leaders can enact organizational change, he will also spend time personally interacting with select attendees.”
- To register for SiriusDecisions’ annual Summit, click here.
- More information on the conference’s sessions and agenda is available on the SiriusDecisions Summit website.
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SiriusDecisions, Malcolm Gladwell, Summit 2014, Transformation, Marketing, Sales, Product Integration, Leadership, Innovation, Social Media, Branding
SiriusDecisions is the leading global b-to-b research and advisory firm. We deliver the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance.
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