DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/kv3j38/customer) has announced the addition of the "Customer Experience Analytics: Taking a Closer Look" report to their offering.
This report provides a brief historical tour of the enterprise CEA market, including representative suppliers of CEA solutions.
The report also acknowledges and discusses the structural and cultural obstacles that organizations can encounter, whether they approach CEA from a top-down, corporate standpoint or allow bottom-up, silo-specific implementations of analytic tools in customer-facing departments.
Key Topics Covered:
2. CEA Solutions Come from Many Providers
3. How Stale Segments and Old Silos Can Thwart CEA
4. The Unintended Consequences of Departmental Analytics
5. An Agile Approach to the CEA Challenge
6. Frost & Sullivan - The Last Word
For more information visit http://www.researchandmarkets.com/research/kv3j38/customer
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