SAN FRANCISCO--(BUSINESS WIRE)--inPowered, the company that discovers and amplifies trusted content to help brands educate consumers and drive sales, today announced that it is opening its content discovery and amplification platform and making it free for all organizations. Anyone can start using inPowered’s platform for free, beginning today, at www.inpwrd.com.
“Too many ‘content marketing’ vendors ask companies to start paying up front, before the company knows what impact the service will have on business metrics. At inPowered, we’re introducing a fundamentally different approach where everyone can utilize our free content discovery and amplification platform and see real results, then they can upgrade to paid amplification services, if they choose, for greater impact,” said Peyman Nilforoush, Co-founder and CEO of inPowered. “Finding quality, credible information on the topics your customers are interested in should not be something you have to pay for – that’s something that everyone has a basic right to. Today, we’re making that accessible to all.”
inPowered has always helped brands discover and amplify the best, most trusted content – credible, third-party articles and reviews – to inform and engage their audiences. But previously, only paying users were able to access and utilize inPowered’s content discovery and amplification platform. There are now two portions of the inPowered platform:
- Free Amplification – inPowered’s content discovery and amplification platform enables marketers, PR professionals and social media strategists to search for brands, products or topics and then discover and share the most trusted content to their fans and followers on Facebook, Twitter and LinkedIn.
- Paid Amplification – inPowered identifies the most engaging articles written about a brand, and then enables marketers to pay to promote that trusted content as native ads via inPowered’s targeted distribution. This enables brands to educate and shape consumer perception with trusted content that resonates far better than branded ads.
The content marketing industry relies on charging organizations to find and curate content to share with their audiences, but with today’s announcement inPowered is introducing a new approach. inPowered now discovers and identifies the most trusted content (third party content that’s been shared and read the most, organically), then enables marketers to share that content to their social channels – all for free.
inPowered then measures the impact of that shared content, including the lift in reads and social shares. The company also measures the impact that those amplified articles have on readers’ consideration of the brand who shared the content. And like the content discovery and amplification, all of these measurement capabilities are free.
Then, once inPowered has identified which content is the most engaging with an organization’s audiences, the company enables marketers to pay to promote those articles as native ads to a much broader audience via our distribution platform. This means brands utilize credible, trusted content as native ads, instead of trying to make branded content look like trusted content. And unlike content amplification tools that “optimize” your content to get people to click on it, but result in low-quality traffic with high bounce rates – inPowered optimizes to get people to actually read the content you share.
“We believe that everyone should be able to discover and share great content to help educate consumers, for free,” said Pirouz Nilforoush, Co-founder and President of inPowered. “We also believe you should be able to measure the impact that the sharing of trusted content has when it comes to engagement and brand consideration. Then, if you want to dramatically increase the readership of your top articles beyond your social channels, you can utilize our paid amplification. This ensures that organizations only pay for clear, measureable business results.”
inPowered discovers and amplifies the most trusted content – credible third-party articles and reviews – to help brands educate consumers and drive sales. Leading brands use inPowered’s content discovery and amplification platform to change perceptions and generate new customers. inPowered is headquartered in San Francisco with offices in New York and Toronto and is backed by Rho Ventures and Relay Ventures. Visit http://inpwrd.com for more information. Follow us on Twitter, Facebook, LinkedIn and Google+.