American Equity Joins List of Insurance Carriers Taking Applications through LISA iPad App

PARK CITY, Utah--()--Insurance Insight Group (IIG) announced today that American Equity Investment Life Holding Company has made its products available through IIG’s LISA (Life Insurance Sales Application) iPad app. IIG also announced today that Great American Life will also be adding their products to LISA.

LISA is an iPad app, available through Apple’s iTunes store, that captures an applicant’s signature directly on the application and can transmit policy data to the insurance carrier. LISA can be utilized for just about any type of insurance sale and can assist a producer with education, point-of-sale, taking the application, and submission.

Insurance Insight Group partnered with a leading independent marketing organization (IMO), Financial Independence Group, Inc. (FIG) to assist with the development, testing, and piloting of LISA for these additional carriers. American Equity and Great American Life join Americo Financial Life and Annuity Insurance Company as carriers who offer the LISA iPad app to their appointed agents. These companies believe LISA will increase accuracy and sales while reducing costs and compliance issues.

At a large gathering of insurance and financial professionals earlier this month, Brian Williams, Chief Operating Officer, FIG, noted, “We saw very quickly that LISA was a savvy tool to adopt and broadly introduce to our producers and carrier partners because it makes business easier without impeding the flow of daily activity.”

Given LISA’s out-of-the box availability, a company can have LISA in place in as little as 30-60 days. LISA can be downloaded immediately from the app store by following this link:

“We partnered with FIG to advance the LISA technology and to work with a partner who deals with the current complexities of insurance application submissions. Together, we improved on a technology platform that will give other IMOs and carriers easy access to LISA,” commented Mark T. Stone, Principal and Chief Marketing Strategist, IIG. Mark continued, “We are contacted daily by insurance professionals looking for a way to simplify the application submission process – and that is exactly what LISA does.”

Stand out benefits include the ability to provide unique sales training, enhance product knowledge, eliminate incomplete applications, reduce processing time and expenses, and the ability to capture signatures directly on an insurance application through the app.

Producers using LISA in the field indicated, by using the iPad app, clients have gotten more involved in the application process. Several agents noted clients were more easily able to interact with their application electronically. They further noted the electronic process has taken a different approach versus the old paper approach, in that; there are no more missing signatures and unchecked boxes because LISA double-checks the process.

LISA can also transfer all data captured in the sales process directly to insurance carrier and IMO new business and management systems. More information can be found at

More about Insurance Insight Group (IIG):

Insurance Insight Group is a group of creative, experienced insurance marketing people focused on providing solutions for improved recruiting, training, sales and marketing strategies. IIG’s clients include insurance companies, insurance marketing organizations and other companies within the financial industry. For more information, contact Mark Stone at Insurance Insight Group at 801-290-3333 or


Insurance Insight Group
Mark Stone, 801-290-3333

Release Summary

List of Insurance Carriers Taking Applications through Insurance Insight Group's LISA iPad App grows.


Insurance Insight Group
Mark Stone, 801-290-3333