FORT WORTH, Texas--(BUSINESS WIRE)--Concussion, a Fort Worth-based, full-service advertising firm serving clients such as Dallas-Fort Worth International Airport, Konami Gaming, TCU Football and Texas Motor Speedway, has changed its name to Pavlov™ as part of its planned brand evolution in line with the vision of sole principal and chief executive officer, Allen Wallach.
The new name repositions the 13-year-old, 30-person firm as a digital, branding and creative “stimulus lab” expert at stirring consumer action. Pavlov was inspired by the findings of Russian scientist, Ivan Pavlov, who first recognized the concepts of conditioned behavior, and stimulus and response.
“Peter Drucker said ‘nothing happens until somebody sells something.’ Stimulus and response is the powerful, universal natural phenomena that we leverage to drive desired consumer behavior,” said Wallach. “The assemblage of rogues and scholars at Pavlov are particularly adept at pushing those buttons.”
According to Wallach, a company rebranding effort was necessary to keep up with the shifting sands of business. It also serves as a definitive case study for the firm that routinely leads its clients through strategic branding exercises.
“As leaders in marketing and advertising, we know –– and counsel our clients –– that standing still is death. So much has changed since we launched Concussion more than a decade ago. Fortune favors the bold, so we choose to lead by example and take a fearless approach to remain relevant to our profession and our clients,” said Wallach.
Pavlov is a full-service communications firm based in Fort Worth, Texas, that provides digital, creative, media, marketing strategy and public relations/social media services to a range of clients across the nation. The agency has a staff of 30 professionals and bills more than $20 million annually. Pavlov serves clients in industries such as casino, entertainment, healthcare, transit, sports and manufacturing. For more information, visit its website at www.PavlovAgency.com, on Facebook at www.Facebook.com/PavlovAgency, or on Twitter at www.Twitter.com/PavlovAgency.