NEW YORK & SAN JOSE, Calif.--(BUSINESS WIRE)--Coming off the success of last year’s event, LiveWorld and Pfizer Inc., in participation with Social Media Week 2014, will co-sponsor three keynote panels on February 18, 2014, at the Highline Stages in New York City. The theme for Social Media Week is “Always On. Always Connected. The Future of Now.”
LiveWorld and Pfizer will host an afternoon to educate regulated and consumer-sensitive industries such as pharma, finance, and consumer packaged goods on strategies for helping a regulated business connect personally with customers, turn engagement into business results, and experience the benefits of social at scale.
"We are excited to work with Pfizer to bring these dynamic discussions to Social Media Week, address and discuss how regulated-industry brands can thrive and engage in the dynamic free-for-all of social media," said LiveWorld Chairman & CEO, Peter Friedman. “Regulated and consumer-sensitive brands can succeed in social media. This series of events will show them how.”
Panels with representatives from Citibank, Bloomberg, Pfizer, American Express, MasterCard, Social Media Today and W2O will further explore the following:
- Humanizing a Brand Through Social Media. Marketers will learn how to balance the potential of social media with the inherent risks associated with regulated limitations, strategies for helping a regulated business connect personally with customers, and keys to managing the internal partnerships critical to the effective use of social media in a regulated environment.
- Making Social More Social Within Regulated Industries: Moving from Outreach to True Engagement. This session will cover understanding and effectively measuring social engagement, developing engagement strategies for regulated businesses, and turning engagement into business results.
- Scaling Social Media Across Multiple Brands and Countries. Panelists will share how they have experienced the benefits of social at scale; developed strategies that scale from local to global execution, across brands and markets; and leveraged technology, content, and people to deliver social at scale efficiently and effectively.
The discussion begins at 3:00PM Eastern Time on February 18 and is followed by a networking and cocktail reception.
LiveWorld is a social content marketing company providing solutions to improve relationship marketing, customer support, and market learning through engagement, moderation, and insight. We bring a human touch scaled by technology that creates value out of user content and provides big cost savings. By providing software and services, LiveWorld delivers a full range of social media solutions. Fortune 500 brands use our solutions to engage their clients in a way that’s social, personal, and direct, yet affordable and sustainable on a large scale. Our proprietary technology empowers people to moderate and respond to user comments, and to analyze data in context with human intelligence and sensitivity. LiveWorld is a trusted partner of the world’s largest brands, including the number-one companies in retail, CPG, pharmaceutical, and financial/travel services. For our clients, we develop strategy, create and publish content, engage customers, moderate content, manage crises, and glean insight from social media. LiveWorld is headquartered in California, with offices in New York City and San Jose. Learn more at www.liveworld.com and @LiveWorld.