Research and Markets: Location-Based Advertising and Marketing Forecasts, 2017

DUBLIN--()--Research and Markets ( has announced the addition of the "Location-Based Advertising and Marketing Forecasts, 2017" report to their offering.

Learn why location-based advertising and marketing is not just for early adopters but a great opportunity for brand marketers and retailers today. The total value of the global real-time mobile location-based marketing and advertising market will grow from 526 million in 2012 at a CAGR of 65 percent to 6.5 billion in 2017.

This strategic research report provides you with 200 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

This report will allow you to:

- Identify tomorrow's most profitable LBA opportunities in the mobile space.

- Understand the fundamentals of the ad-based mobile media revenue models.

- Recognise the key enablers of growth in the LBA market.

- Comprehend the relative importance of digital channels compared to other advertising media.

- Learn about the experiences of LBA campaigns by top global brands.

- Profit from valuable insights about LBA business models.

This report answers the following questions:

- In what ways can location technology improve the relevancy of mobile advertising?

- What are the experiences from mobile LBA campaigns so far?

- How should mobile LBA be integrated in the marketing media mix?

- Which categories of companies can leverage mobile location based advertising?

- Which are the LBA specialists that stand out of the crowd?

- How are mobile operators such as AT&T, Telefónica and SFR approaching LBA?

- How are traditional mobile advertising players and major digital and telecom players positioning themselves in this market?

- How well suited for LBA are different existing and future mobile media channels?

- Which are the main drivers and barriers affecting the mobile LBA market?

Who should buy this report?

Location-Based Advertising and Marketing is the foremost source of information about the status, future trends and technology developments on this market. Whether you are a telecom vendor, mobile operator, advertising agency, investor, consultant or application developer, you will gain valuable insights from our in-depth research.

Key Topics Covered:

1 Advertising and the mobile channel

2 Mobile location technologies and services

3 Mobile location-based advertising and marketing

4 Market forecasts and trends

5 Company profiles and strategies

For more information visit


Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing


Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing