Research and Markets: Prepaid Distribution Strategies in the United States 2013

DUBLIN--()--Research and Markets ( has announced the addition of the "Prepaid Distribution Strategies in the United States 2013" report to their offering.

New Research Shows How Prepaid Program Managers Are Driving Volume For Program Profitability

For prepaid card program managers, distribution is top priority. New research from Mercator Advisory Group, Prepaid Distribution Strategies in the United States, examines the methods available to prepaid card program managers as they look for new opportunities to get their cards in the hands of customers.

The report provides an overview of how prepaid card issuers and program managers can expand their reach by placing their cards in new locations and leveraging new technologies. The report also discusses the volume of dollars loaded onto prepaid cards in both direct-to-consumer and business-to-business channels.

Distribution plans must include both business and technological facets, and this research covers the current state of the digital card market. While these cards and channels will become increasingly important, until now, adoption has been slow.

The prepaid card industry needs to study what business channels and technological channels will give them a competitive edge. It is not enough to simply be where your competitors are or to beat them to a market. The report also considers the actions issuers and program managers should take regarding mobile wallets.

"Due to thin margins, prepaid programs depend on volume for profitability. So, getting cards into many hands is critical to success," Ben Jackson, senior analyst, author of the report comments. "Program managers, whether handling open-loop or closed-loop cards, have a variety of distribution options. Understanding those options requires a grasp of both business and technological considerations."


- Ingredients of a strong distribution strategy for most prepaid programs

- Advances in technology that offer new ways to sell cards to customers

- Hybrid approaches for selling general purpose reloadable (GPR) cards by using both online and in-store placements to get cards into the hands of customers

- Business considerations that need to be included in distribution strategy such as channel choice, partners, cost of delivery, regulatory compliance, competition, and brand awareness

- Technological considerations, such as new form factors for delivery, activation, and redemption

Key Topics Covered


Technology and Distribution: Plastic Remains the Dominant Form

Mobile Prepaid Cards

Other Mobile Payments Companies

Virtual Prepaid Cards

Understanding the Prepaid Distribution Channels

  • Internal Channels
  • External Channels

Examining Segments in External Distribution

Card Malls

  • Major Card Mall Operators
  • Blackhawk Network Holdings Inc
  • epay
  • InComm
  • The Business of Distribution
  • Open Money Financial Services Cards (General Purpose Reloadable Cards)

Business-to-Business Distribution


  • On the Business Side, Multichannel Distribution Is Essential
  • Diversity in Technology Is Essential
  • End Notes
  • For information about this report

Examples of Companies Mentioned

- 7-Eleven

- A-Grade Investments

- AccountNow

- Affinion

- American Express

- Atomico

- Bass Pro Shops

- Best Buy

- CashStar Inc. Dillard's

- Dimpledough

- Dunkin' Brands

- epay

- Euronet Worldwide

- Facebook

- Founder Collective

- Gap

- Giftango

- Google

- Graylock Partners

- Green Dot

- Gyft

- H&M

- Hass Portman

- InComm

- InteliSpend Prepaid Solutions

- Karlin Ventures

- LevelUp (SCVNGR)

- Martiz

- Merchant Customer Exchange (MCX)

- Monitise plc

- Qualcomm Ventures

- Racetrac

- RushCard (UNiRush)

- Sephora

- Target Corp.

- Wal-Mart Stores

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About Research and Markets

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Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Cards


Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Cards