NEW YORK--(BUSINESS WIRE)--Converseon, the award-winning, full service social media consultancy, has been named a “strong performer” in the newly-released report: “The Forrester Wave™: Enterprise Listening Platforms, Q1 2014.”
Forrester Research, Inc. evaluated offerings from the 11 providers that they determined “matter most” in the category and scored them according to a variety of criteria, including data sources, data processing, dashboard functionality, consulting and analysis services, and integration capabilities. Converseon received the highest scores in the evaluation for its data processing, including sentiment analysis (tied), as well as its consulting and analysis services, which received the highest score possible (5 out of a possible 5 points).
As the Forrester Report states, “(Converseon) also has productized its text analysis tool, Convey, for use on any source of unstructured text. This is a fit for buyers who want to add on Convey as an enhancement to their current platform provider.”
“We’re very pleased with the recognition of what we consider to be our strong industry performance,” said Rob Key, CEO of Converseon. “We are especially gratified that the areas where we received the highest scores – data processing and consulting and analysis services – are the two pillars that we believe are most essential to take enterprise social listening and intelligence to the next level. Highly-precise, relevant, reliable and actionable data, together with effective consulting services, are critical prerequisites for achieving even greater enterprise adoption and deeper integration into marketing and organizational operations. These are areas where we feel we clearly shined through.”
Converseon’s data processing is powered by its award-winning ConveyAPI™ technology, which leverages machine learning together with advanced bespoke and custom natural language processing (“NLP”) to not only provide the industry’s highest precision, but also the greatest flexibility. It not only “tunes” to specific domains and industries, it allows for the rapid creation of a new and meaningful custom classifiers that can help glean unprecedented insights from social data. Converseon not only provides the technology through its own platforms; it has recently made its data processing and consulting services available to work in conjunction with many other third party solutions.
Converseon’s Consulting offerings are designed to help infuse listening across organizations for multiple use cases and help large enterprises redesign business processes to make the intelligence actionable. These offerings include Social Capability and Valuation Assessments, Employee Enablement Programs, Social Strategy Development and Execution services, among others. Its award winning research services provide a wide range of standard and custom analysis solutions, including Landscape Analysis, Competitive Intelligence, Brand Advocacy Analysis, Purchase Funnel and Customer Experience reporting, campaign effectiveness, among others. Converseon research focuses on the integration of social data with other critical intelligence, such as web analytics, search, sales data and more for deeper and more meaningful insight.
The full report is available via the Converseon website.
For over a decade, Converseon has helped leading brands drive breakthrough business results through award winning social intelligence technologies, consulting and engagement services During that period, it has gleaned an enviable reputation for innovation and excellence. In recognition of the growing demand for its advanced social intelligence and custom, bespoke text analytics capabilities, Converseon recently began offering its advanced ConveyAPI technology through a newly-formed subsidiary, Revealed Context, winner of the Dataweek Award for Top Innovator in Social Data Mining for its “ability to provide human level precision and the speed and scale that only software can provide.” For more information please visit or blog.converseon.com or follow the company on Twitter @converseon.