Healthways and MeYou Health Selected by Blue Shield of California to Provide Social Well-Being Solutions to Three Million Members

Three-Year Agreement Acknowledges the Critical Role of Social Connections in Sustaining Healthy Behaviors

NASHVILLE, Tenn.--()--Global well-being improvement leader Healthways (NASDAQ: HWAY) has signed a three-year agreement with Blue Shield of California to provide the company’s MeYou Health-branded social well-being improvement solutions to support Blue Shield’s Wellvolution health and wellness program. Healthways will also deliver telephonic health risk coaching to support the program.

Starting in January, Blue Shield of California’s three million commercial members and over a dozen employer groups, including Blue Shield of California employees, will have access to MeYou Health’s suite of “open social” well-being improvement products. Eligible participants can invite friends and family to join them free of charge in using the products, unlike typical employer-sponsored programs. The resulting rich social interactions combine with intelligent game design to drive long-term engagement and effectiveness, an innovative approach that complements and enhances more traditional strategies.

“The most effective programs combine the best of time-honored wellness approaches with innovations such as MeYou Health’s open social design that recognize the interdependent nature of the five elements of well-being — purpose, social, financial, community and physical — to drive impact,” said Ben R. Leedle, Jr., Healthways president and chief executive officer. “Blue Shield of California continues its strong leadership in creating and delivering sustained behavior change for the better health of its members, and we are pleased to expand on our nearly 10-year relationship and take Wellvolution to an entirely new level of impact.”

“We believe that for wellness to make a difference, we have to do it differently. Offering engaging social, easy and fun well-being solutions to those we serve is key to our mission of providing high-quality, affordable care to all Californians,” said Bryce Williams, vice president of well-being at Blue Shield of California.

At the core of the MeYou Health offering is Well-Being Tracker™, a centralized point from which members can access well-being assessments, perform program eligibility checks and referrals, participate in well-being improvements programs that range from light to heavy touch, and view and redeem the incentives they have earned for participation in employer-sponsored programs. Well-Being Tracker also provides comprehensive reporting of well-being improvement activity across the platform, allowing Blue Shield of California to assess impact and refine initiatives with greater clarity.

Key engagement programs in the suite include:

  • Daily Challenge®, an evidence-based social well-being intervention integrating behavior change and social networking science with gaming principles to drive engagement and meaningful well-being improvement. Daily Challenge participants receive a daily email and/or a text message suggesting a small action they can usually complete in a few minutes, along with information about how to complete the challenge and its relation to well-being. Daily Challenge’s small-step approach covers well-being activities spanning healthy eating, physical activity, stress management, financial planning and healthy relationships. Study findings show that Daily Challenge measurably improves the well-being of participants, particularly those engaged socially with other Daily Challenge users, as recently published in the American Journal of Preventative Medicine.
  • Walkadoo™, a wireless “pedometer-powered” daily physical activity program recently launched by MeYou Health. Rather than simply encouraging individuals to count their steps, the program suggests realistic step goals that adjust and evolve as the software learns more about an individual’s activity patterns. Walkadoo takes the traditional notion of graphing step data and transforms it into an engaging social experience that supports people to be more physically active. Walkadoo seamlessly integrates with the wireless tracking device FitLinxx Pebble®. Alternatively, Walkadoo participants may use one of a number of widely available wireless devices, such as Fitbit®.
  • Health Risk Coaching for members in need of more intensive lifestyle management. Proactive and reactive telephonic health risk coaching from Healthways will support Blue Shield of California in its transition to a next-generation coaching program that spans web, mobile, text messaging and interactive voice response (IVR) options.
  • Incentives platform capable of both accommodating the inherent complexity that an effective incentive program entails and scaling it for an organization the size of Blue Shield of California. The platform can efficiently handle the unique configurability requirements dictated by program design, customers, population segmentation, incentive periods, award categories, individual awards, award content, fulfillment scenarios, product integration, event tracking rules, award progress tracking, redemption limits, fulfillment process, redemption support, budgeting, billing, reporting and other requirements.

About MeYou Health

MeYou Health is dedicated to helping people pursue, achieve and maintain a more healthful life by improving their well-being every day. MeYou Health products feature compelling web and mobile experiences that encourage people to become mindful of small actions they can take every day to engage their body, mind and spirit. We also transform social networks into support systems, activating their potential to motivate and inspire. By engaging, educating and empowering people to make better choices, MeYou Health promotes personal growth and lasting change. Located in Boston, MeYou Health was founded in 2009 as a wholly-owned subsidiary of Healthways.

About Healthways

Healthways is the largest independent global provider of well-being improvement solutions. Dedicated to creating a healthier world one person at a time, the Company uses the science of behavior change to produce and measure positive change in well-being for our customers, which include employers, integrated health systems, hospitals, physicians, health plans, communities and government entities. We provide highly specific and personalized support for each individual and their team of experts to optimize each participant’s health and productivity and to reduce health-related costs. Results are achieved by addressing longitudinal health risks and care needs of everyone in a given population. The Company has scaled its proprietary technology infrastructure and delivery capabilities, developed over 30 years, and now serves approximately 45 million people on four continents. Learn more at


Chip Wochomurka, 615-614-4493


Chip Wochomurka, 615-614-4493