BOSTON--(BUSINESS WIRE)--Visible Measures today announced that it ranks No.1 in key demographics by composition amongst the top 10 networks in the Video Advertising Networks – Actual Reach category for November 2013 comScore Video Metrix.
The Boston-based company, which ranks No.8 for total uniques in the comScore Video Advertising Networks - Actual Reach category for November, has the largest composition in the following demographic categories:
- #1: Adults, 18-34
- #1: Adults, 18-49
- #1: Adults, 25-49
- #1: Adults, 25-54
In today’s fragmented media environment, brands and agencies are seeking the most efficient way to reach their target audiences. Global brands rely on Visible Measures’ scale to ensure the right consumers engage with their video content at the right time. Visible Measures leverages its proprietary big data and campaign analytics to target the audiences that are most coveted among advertisers at a higher concentration than its competitors. This leads to higher user engagement, earned media and overall ROI for its client brands.
“Brands entrust their crown jewel, their branded video content, to us. They depend on Visible Measures to leverage our data and ensure their message is delivered to the right people and is watched and discussed,” said Visible Measures Chief Marketing Officer, Paul Krasinski. “Ranking No.1 across these most sought-after demographics is a great validation of our commitment to our clients – our tireless pursuit to empower their content and drive earned media in a systematic way. We are thrilled to bring this differentiated approach to the marketplace.”
According to the November 2013 comScore Video Metrix, Visible Measures’ video ad network reaches nearly 45% of the entire US online video audience with premium advertising content that consumers choose to watch. This choice-based approach, which results in breakthrough engagement levels and higher brand satisfaction, has ushered in a more modern, effective form of online video advertising — one that fulfills the growing consumer demand for choice as well as easier access to content across many devices.
About Visible Measures
Visible Measures is the real-time video content marketing platform of choice. Global brands rely on Visible Measures to engage audiences with relevant video content across channels and devices. Visible Measures predictably maximizes desired marketing results through its broadly embedded technology and the world’s most comprehensive data footprint. To learn more about Visible Measures, please visit www.visiblemeasures.com.