LAS VEGAS--(BUSINESS WIRE)--ViXS Systems Inc. (TSX: VXS), a pioneer and leader in media processing silicon solutions, today announced Panasonic has chosen ViXS’ XCode 6403 System-on-Chip (SoC) for their latest Ultra HD 4K Television line up. By utilizing ViXS’ XCode 6403 SoC, Panasonic becomes the first television manufacturer today to launch a consumer ready television with the ability to decode full Ultra HD 4K content.
The Ultra HD 4K revolution has just begun, as more Ultra HD 4K content is produced, the need for an Ultra HD 4K SoC becomes absolutely critical for manufacturers to meet the surging demands by consumers for 4K Ultra HD content. The XCode 6400 is the first SoC to successfully support Ultra HD 4K High Efficiency Video Coding (HEVC) Main 10 Profile, empowering video/display product manufacturers to quickly and seamlessly transition to the Ultra HD 4K market.
"With highly efficient video compression and vastly improve video quality over standard HD, the Ultra HD 4K market is set to grow exponentially in the next few years and Panasonic plans to be at the forefront of this market growth," said Yuki Kusumi, Director of TV Business Division at Panasonic. "We are extremely pleased to see that ViXS had the vision to predict this impending market growth and has invested their technical expertise to deliver chipset technology that can support the Ultra HD 4K market this year."
"The launch of Panasonic's new Ultra HD 4K Television AX800 series is an example of ViXS’ ability to enable device manufacturers to deliver on the promise of providing Ultra HD 4K based products for the masses,” said Sally Daub, President and CEO, ViXS Systems Inc. "The XCode 6400 4K Ultra HD HEVC SoC is powering the Ultra HD 4K market and giving our customers the performance and time-to-market advantages needed to meet the demands of consumers today.”
The XCode 6400 SoC can decode HEVC-based content and display resolutions up to Ultra HD 4K (3840x2160 pixels) at a full 60 frames per second. ViXS is an active contributor to the HEVC Standard and was a leading proponent of 10-bit media processing during the development of the HEVC technical specifications. The main advantage of 10-bit media processing is higher color bit depth allowing for smoother color transitions in video, resolving color-banding issues, and bringing more than 1 billion colors to life in Ultra HD.
Panasonic will demonstrate their new Ultra HD 4K Television AX800 series at the 2014 International CES, January 7-10, at the Las Vegas Convention Center (Central Hall – Booth #9806).
About ViXS Systems Inc.
ViXS is the pioneer and market leader in designing revolutionary media processing semiconductor solutions for the broadcasting and consumer electronics industries, with over 437 patents issued and pending worldwide, numerous industry awards for innovation, and over 29 million media processor shipments to date. ViXS is driving the transition to Ultra HD 4K across the entire content value chain by providing professional and consumer grade chipsets that support the new High Efficiency Video Coding (HEVC) standard up to Main 10 Profile, reducing bandwidth consumption by 50% while providing the depth of color and image clarity needed to take advantage of higher-resolution content. ViXS’ XCodePro 3xx family is ideal for Ultra HD 4K infrastructure equipment, and the XCode 6xxx family of system-on-chip (SoC) products achieve unprecedented levels of integration that enable manufacturers to create cost-effective consumer entertainment devices.
ViXS is headquartered in Toronto, Canada with offices in Europe, Asia and North America. VIXS™, the ViXS® logo, XCode®, XCodePro™, XConnex™ and Xtensiv™ are trademarks and/or registered trademarks of ViXS. Other trademarks are the property of their respective owners. For more information on ViXS, visit our website: www.vixs.com.