VANCOUVER, British Columbia & TEL AVIV, Israel--(BUSINESS WIRE)--Jinni, the semantic video discovery solution provider, announced today its platform has been implemented on TELUS set-top-boxes for on-demand TV and movie content recommendations on Optik TV. The Jinni platform is integrated with Mediaroom and features Jinni’s unique taste-and-mood based discovery tools that make finding something great to watch as enjoyable as watching it.
TELUS subscribers will enjoy intuitive semantic-driven recommendations, based on content characteristics and similar titles. Jinni’s proprietary Entertainment Genome™ consists of more than 2,000 semantic tags that provide a rich, accurate description of on demand TV shows and movies enabling faster browsing and content discovery by the viewer.
“TELUS is committed to giving subscribers the most intuitive, user-centric approach to navigating TV and movie catalogs in one easy guide, so the Jinni advantage was immediately clear,” tells Jinni Co-founder & CEO Yosi Glick. “Jinni is the only video discovery provider that has the Entertainment Genome™ and taste-based recommendations that make a dramatically superior user experience possible.”
The Jinni Semantic Discovery Solution has differentiated itself from other engines by satisfying three important industry trends: (1) natural language understanding to meet growing consumer demand for semantic capabilities in consumer electronic products; (2) continuing to shift focus towards the consumers' experience, by creating and offering features with intuitive semantic-driven capabilities; (3) user-centric discovery led by the growing awareness of personalized entertainment services.
Jinni is the first and only taste-and-mood based engine powering entertainment discovery. Using content genetics and nuanced understanding of user tastes, the Jinni engine powers a uniquely intuitive and personalized experience that increases content consumption and consumer satisfaction.
The Jinni service is powered by the Entertainment Genome™, containing thousands of genes that are assigned to each title to describe mood, style, plot, setting and more; this is a rich alternative to the usual genre language, which benefits both the quality of the content delivered as well as the intuitive semantic-based user experience. New titles are automatically indexed via analysis of user reviews and synopses, using a proprietary Natural Language Processing solution.
Jinni is the leading content discovery and personalized recommendations provider to global tier-1 Pay TV and OTT content providers. Customers include: Xfinity, Xbox, VUDU, Belgacom, Bouygues and SingTel.