March has been recruiting new skill sets and developing new service offerings in three key areas throughout 2013, expanding beyond core PR expertise into Content Marketing, Video Production, and research and analytics through March Insight.
The new service offerings have played a significant role in the recent acquisition of nine new clients while existing clients have actively engaged with the new services at varying levels. Client roster additions include Canonical, the company behind Ubuntu, CSR, Open-Xchange, Provenir, Trapit, ASG Software Solutions, Brand Protect, Cambridge Consultants and Mobally.
March has hired experienced dedicated designers and content marketers to build out agency skills in the creation and production of eBooks, white papers, infographics, SlideShare presentations, email newsletters, presentation templates, marketing collateral and website copy. In addition to writing and designing these materials, the March Content Marketing team works closely with the PR teams to leverage these assets in PR programs and develop marketing campaigns to promote the content through native advertising channels, from Google Adwords to Promoted Tweets and LinkedIn Sponsored Updates. The team can also develop inbound marketing strategies in conjunction with clients, and, where required, integrate collateral and campaigns with data collection and lead management platforms.
March has also added full-time video and animation resources to the agency, and now offers professional video production and editing capabilities. Whether live or animated video, the March Video team can deliver a range of services that includes video case studies, animated product showcases and executive profiles. The team can also create show reels for events and now includes video in the agency’s event support offerings.
With the addition of dedicated research analysts, March can leverage research to define campaign strategy, measuring campaign impact and reach, and developing custom research to drive campaign content. The March Insight team has worked with clients across many industries, including healthcare companies such as Humana, AbbVie, and Cancer Treatment Centers of America, technology giants such as Adobe and Western Digital and leading consumer brands such as Starbucks and SC Johnson.
- “We all know the communications sector is in an ongoing state of flux and we have responded by bringing in new skillsets and developing new service offerings,” said Martin Jones, managing partner of March Communications. “Much of this has been in response to current client campaigns where the need for research, video content and content marketing is on the rise.”
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About March Communications
March Communications is a Boston-based, tech PR and social media agency with a strong international heritage. March uses research and analytics to take the guesswork out of PR, helping emerging startups and established global brands to capture market share and increase awareness in strategic markets. With services that range from influencer relations and content creation to social media and video production, March delivers proactive and creative campaigns tailored to clients’ individual communications needs.