NEW YORK--(BUSINESS WIRE)--Sailthru, a leading provider of automated personalized marketing technology, today announced the availability of Sailthru Mobile, extending the power of its omnichannel personalization platform for marketers. Unique in its market, Sailthru Mobile allows marketers to measure customer interests and behaviors to personalize and optimize each customer’s mobile experience leading to an increase in both retention and customer lifetime value.
“With mobile commerce projected to reach $34.2 billion this year, marketers have to have a mobile play and that extends beyond optimizing email communications for responsive design. Instead this is about understanding what each and every customer is interested in so that you can offer up the most relevant and highly targeted content to them at every interaction. It is about connecting the pieces to see the full customer picture, not just on mobile, or email or onsite; it’s about connecting and creating a cohesive user experience. Many users exhibit unique behaviors across different devices; the strategy that works for desktop will not work for a tablet, and vice versa,” said Ian White, Chief Technology Officer, Sailthru. “With Sailthru Mobile, marketers can leverage customer interests, behavior and geo-location data to create a completely personalized brand experience that increases mobile engagement, brand affinity and conversion.”
As the holidays approach, Sailthru Mobile product features are designed to help marketers activate new customers and retain existing customers across all marketing touch points. The new product includes the following capabilities:
- Push Notifications: Send push notification campaigns to iOS application customers through a unique user contact infrastructure that leverages dynamically updated, per-user profiles crafted from data that exists within the ecosystem of a brand or publisher.
- SMS Alerts: Effortlessly send customers on any mobile operating system direct mobile alerts about campaigns on a one-to-one level.
- Analytics Beyond Clicks: Focus on the metrics that matter with reporting on pageviews, engagement, taps, logins, purchase data, and custom variables, to optimize every brand interaction across devices.
For more information about Sailthru Mobile, visit: http://me.sailthru.com/mobilesolutions
Sailthru, the leading provider of personalized marketing communications technology, is driving a major shift in how companies engage with their individual customers and optimize their revenue opportunities. Through the automated analysis of large data sets, Sailthru Smart Data generates and delivers personalized, omnichannel digital brand experiences. Sailthru-powered 1:1 relationships with consumers drive higher revenue and conversion for more than three hundred enterprises including Fab.com, Thrillist/Jack Threads, Everlane, Huffington Post, and Business Insider.
Founded in 2008 by Neil Capel, Ian White and Chris Chapman and headquartered in New York City, Sailthru is recognized for its industry-leading practices promoting consumer privacy and security by the Online Trade Association (OTA) and is on their 2013 Honor Roll. Sailthru has been named #30 on the annual Inc. 500|5000 list of the fastest-growing private companies including #2 in NY and #6 in the advertising and marketing category. For more information, please visit www.sailthru.com.