PALO ALTO, Calif.--(BUSINESS WIRE)--Trapit, Inc., a leading provider of content curation solutions, today released the findings from its survey of U.S. marketers that confirms today’s content saturation crisis. While marketers are employing strategies to help them deliver relevant content to their audiences, nearly half of the survey’s respondents don’t share as much content as they believe they should, signifying that there is significant room for improvement.
Today’s marketer is spending roughly 28 percent of their time on content marketing, but if time limitations didn’t exist, they’d spend nearly half of their time on content marketing efforts. This is likely due to the fact that on average, marketers believe they should share 15 pieces of content daily to properly engage with their customers – a number that they’re struggling to meet.
While the majority of respondents (74 percent) agree that content curation is an important part of their content strategy, some feel challenged to find original content that peers and / or competitors aren’t also curating. More than half of the marketers (58 percent) believe their company needs effective content curation to stay afloat in their industry, and 54 percent agree that automation is important for effective curation.
“Today’s marketer is struggling to keep pace with the demands for a steady flow of original content,” said Gary Griffiths, Trapit’s CEO and co-founder. “Curation is now a key part of their content marketing strategy, but marketers must feel confident that they can curate content that isn’t being shared by every other influencer and brand out there. Providing relevant, unique content is essential for marketers to engage their customers in a meaningful way to build brand awareness, loyalty and business.”
Trapit’s Content Curation Center empowers marketers to execute a successful strategy to engage more directly with customers. With its own library of more than 100,000 carefully vetted public Internet sources, Trapit enables organizations to discover the most unique, relevant content and deliver it with ease to their customers. Trapit’s Content Curation Center is derived from advanced Artificial Intelligence and Machine Learning technology developed for the Defense Advanced Research Projects Agency (DARPA) by SRI, the same project from which Apple’s Siri was derived.
To view the report in its entirety, please visit: Curation: What Does It Mean to Marketers?
About Trapit, Inc.
Trapit, Inc. is raising the bar when it comes to discovering, trapping and delivering premium, relevant content to business audiences. By providing marketers content from over 100,000 hand-picked, expert-vetted sources, Trapit lifts brands above the chatter and empowers companies to build thought leadership, start conversations and cultivate relationships that drive business and position clients as trusted leaders in their field. Since the Trapit Publisher Suite was launched in April 2013, media companies serving more than 100M consumers/month are using Trapit’s curation services. The company is headquartered in Palo Alto, Calif. For more information, visit www.trap.it.