Ebates.com Holiday Gift Survey: Kids Say iPhone is #1 on Wish List

Sony PlayStation 4 beats out Microsoft Xbox One among gamer wish lists; Legos rank as top choice for toy gifts

SAN FRANCISCO--()--Ebates.com, the pioneer and leader in online cash back shopping, today announced results from its 2013 edition of its annual Ebates Holiday Gift Survey that revealed a majority (88 percent) of teens would most like to receive an electronic gift this year, with more than half (69 percent) requesting an Apple device.

The national survey conducted online by TNS on behalf of Ebates.com in October 2013 found that the Apple iPhone was the most popular electronic gift requested by teens (32 percent), followed by the Apple iPad (24 percent) and Sony PlayStation 4 (20 percent). The Xbox One (13 percent) and Apple iPod (13 percent) rounded off the top five gift choices of American children between 12 and 17 years old.

Top electronic gift choices for teens vary by gender, with the #1 electronic gift for girls being an Apple iPhone (41 percent), vs. a Sony PlayStation 4 for boys (28 percent).

The survey found that this year, parents have a good grip on what gifts will be popular with the teen set. More than half of adults (54 percent) also ranked Apple devices including iPhone, iPad, or iPod as the top electronic gifts they think children under the age of 18 years old would most like to receive. Additional findings from the survey show that like the teens, adults ranked the Sony PlayStation 4 (43 percent) as the electronic top gift choice to follow an Apple device—beating out the Microsoft Xbox One gaming console (33 percent).

Other popular electronics include:

  • Call of Duty Ghosts (desired by 12 percent of teens vs. 18 percent of adults)
  • Samsung Galaxy smartphone (12 percent of teens vs. 36 percent of adults)
  • Grand Theft Auto 5 (10 percent of teens vs. 24 percent of adults)
  • Samsung Smartwatch (4 percent of teens vs. 13 percent of adults)

When it came to top picks of non-electronic gift items, both parents and teens chose a gift card to their favorite store as the #1 item.

Top Holiday Gifts
Adults Think Kids Want


Percent of Adults
Who Said This


Top Holiday Gifts Teens
Actually Want


Percent of Teens
Who Said This

Gift card to their favorite store 50 percent Gift card to their favorite store 76 percent
Clothes 27 percent Clothes 42 percent
Shoes 17 percent Shoes 25 percent
Makeup 13 percent Makeup 15 percent

Among toys, Legos led the charge with 1 in 5 (20 percent) adults choosing them as a popular gift choice for younger children. Big Hugs Elmo came in second place among 12 percent of adults, followed by Skylanders (9 percent).

The Ebates Holiday Gift Survey also found that one third of adults plan to spend between $150 and $500 on holiday gifts this year, while 22 percent plan to spend between $500 and $1,000. 1 in 10 adults will spend more than $1,000 on gifts this holiday season.

“No matter your budget or gift item of choice, Ebates rewards shoppers with great deals on everything on their shopping list this holiday season,” said Kevin H. Johnson, CEO of Ebates.com. “Double cash back and special offers at thousands of stores ensure our shoppers get a great deal on the gifts their loved ones want.”

Ebates.com is offering special Black Friday and Cyber Monday promotions to save on holiday purchases. Visit Ebates.com for more information. The free Ebates.com app for iPhone at iTunes is available for download for shoppers who prefer to browse and shop on the go.

Survey Methodology

This survey was conducted online within the United States by TNS on behalf of Ebates.com from October 11-14, 2013 among 1,000 adults 18 years and older as well as 500 teens between the ages of 12-17 years old. For complete survey methodology, including raw data and weighting variables, please contact Jessica Cooper at Grayling at jessica.cooper@grayling.com.

About Ebates.com

Over 1,600 online stores have joined the roster of retailers that offer cash back, special deals including free shipping, and over 10,000 coupons to members of Ebates.com. Free membership allows consumers to shop online at their favorite retailers while earning a percentage of every purchase they make, paid quarterly in the form of a "Big Fat Check" or through PayPal. From niceties to necessities, members of Ebates benefit from incentives at top-name merchants for everything from furniture to fashion and appliances to airfare. Because shopping with Ebates is hassle-free - no rebate forms to fill out and no points or miles to redeem - the site supports a strong community of savvy shoppers across the country and around the world.


for Ebates.com
Jessica Cooper, 415-442-4036


for Ebates.com
Jessica Cooper, 415-442-4036