NORWALK, Conn.--(BUSINESS WIRE)--LogicSource, a leading global sourcing solutions firm, today announced a new partnership with RBM Technologies, a premier provider of cloud-based visual merchandising solutions, that will provide retailers the definitive end-to-end solution for managing their omnichannel environments.
In recent years, customer centricity has truly become a focal point of retail. Consumers exhibit a strong, positive response to retailers who make an effort to understand them and tailor their merchandising, marketing and promotions accordingly. The combined LogicSource and RBM offering puts retailers in complete control by creating a seamless end-to-end interdepartmental workflow that delivers the most relevant marketing solution for each individual retail location.
Leveraging LogicSource’s OneMarket® industry leading Concept-to-Customer technology platform and RBM’s best-in-class visual merchandising management technologies, the partnership integrates the leading-edge assets necessary to realize more impactful retail campaigns and increase marketing ROI.
These components include OneMarket’s digital asset management, creative approval and Procure-to-Pay applications, and RBM’s store attribute management, visual merchandising planograms and automated production quantity point-of-purchase calculations. By adding Dynamic Rendering to the Concept-to-Customer solution, retail customers have a visualization tool that anticipates the individual idiosyncrasies of each retail environment, enabling them to source, design and deliver accordingly.
“Retailers waste time and money routinely shipping large volumes of campaign support materials — POP displays, signage, fixtures and specialized props — to stores that have different physical layouts,” said Sam Vail, managing partner for LogicSource’s OneMarket business unit. “The combination of OneMarket and RBM will empower retailers by automating the ability to accurately visualize, plan, order and ship the right elements to the right layout — creating significant cost savings.”
“We are pleased to be working with LogicSource and its OneMarket Technology to help eliminate the inefficiencies inherent in store-by-store marketing solutions,” said Jeff Smith, vice president, business development and alliances at RBM Technologies. “Together, our goal is to enable retailers to deliver the right product and messaging, at the right place and time, ensuring customers experience the brand as they envisioned.”
About LogicSource and the OneMarket Sourcing Solutions Suite
LogicSource is a sourcing solutions firm that focuses on driving measurable and sustainable cost savings, and uses an innovative risk/reward approach in which it shares the benefits of the savings it creates with client partners. OneMarket is LogicSource’s Sourcing Solutions Suite that currently manages the direct and indirect commodities and services spend for some of the world’s most recognizable brands, including retailers, consumer products companies, charities, investment banks and insurance companies. LogicSource and its OneMarket team are headquartered in Norwalk, Conn. For more information visit: http://logicsource.com and http://www.logicsource.com/what-we-do/technology/.
About RBM Technologies
RBM Technologies provides the only retail communications platform that ensures store compliance with fixture based planograms and localized execution. The company’s Web based visual merchandising management solution cuts the cost of in store merchandising and promotions and drives revenue with localized campaign planning and compliance reporting for some of the world’s largest brands including AT&T, Verizon, Capital One, Luxottica, O2 and Rogers. Founded in 2000 and headquartered in Cambridge, Mass., RBM is led by a team of retail and technology visionaries who have redefined the concept of visual merchandising management through a unique set of solutions and services. For more information about RBM Technologies visit www.rbmtechnologies.com, call (800) 532-2468 or email email@example.com.