DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/6j6jkz/global_telecom) has announced the addition of the "Global Telecom CRM Market to 2016" report to their offering.
The Global Telecom Customer Relationship Management (CRM) market to grow at a CAGR of 5.58 percent over the period 2012-2016.
One of the major drivers in the market is the increasing demand from SMEs in the Telecom sector. CRM software for SMEs is a contemporary way to increase revenue, improve customer service, and satisfaction, and to reduce the cost of acquiring customers. With these significant benefits associated with it, an increasing number of SMEs are adopting CRM software. Commenting on the report, an analyst from the team said: There is a growing demand for customized telecom CRM solutions among telecom operators.
The reason for this increasing demand is the need to integrate CRM solutions with the business process. A customized telecom CRM solution offers many benefits as it is developed according to the specific needs of an individual telecom operator. Also, it offers ease of integration with the existing IT infrastructure. Commercial CRM software offers several features that are not required by customers, however, customized CRM solutions features the necessary requirements and facilitate the reduction of the software cost significantly. Hence, the telecom operators are adopting customized telecom CRM solutions. Thus, the increasing demand for customized CRM solutions is an emerging trend that will boost the growth of the Global Telecom CRM market.
Further, the report states that one of such challenge is the complexity involved in tools and workflows of telecom CRM software. Recently, CRM software has been developed to include deal tracking, territories, opportunities, and sales pipeline. This increase in the scope of CRM software has led to an increase in the complexity of tools and workflows.
The key vendors dominating this space include:
- Amdocs Systems Inc.
- Avaya Inc.
- Infor Global Solutions
- Microsoft Corp.
- Oracle Corp.
- Salesforce.com Inc.
Key Topics Covered:
01. Executive Summary
02. List of Abbreviations
04. Market Research Methodology
05. Scope of the Report
06. Market Landscape
07. Market Segmentation by Category
08. Geographical Segmentation
09. Key Leading Countries
10. Vendor Landscape
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Key Vendor Analysis
For more information visit http://www.researchandmarkets.com/research/6j6jkz/global_telecom