STOCKHOLM & SAN FRANCISCO--(BUSINESS WIRE)--Toca Boca (www.tocaboca.com), the world’s leading digital toy developer, celebrates its 50 millionth download on the App Store. Since launching in 2011, Toca Boca has received over 34,000 five star reviews, and to celebrate reaching 50 million downloads, is offering its top 10 digital toys, including Toca Train, Toca Hair Salon 2, and Toca Kitchen, for a special discounted price of $0.99 (£0.69/ €0.89 in the UK and Europe respectively).
Since launching its first apps, Helicopter Taxi and Toca Tea Party, in March 2011, Stockholm and San Francisco-based Toca Boca has subsequently released 18 other apps for iPhone, iPad and iPod touch with magical Multi-Touch experiences and open-ended play to unlock children’s imagination, including Toca Hair Salon, Toca Band, and Toca Mini.
Originally founded in Sweden in 2010, Toca Boca apps have been downloaded in 160 countries worldwide, with the two biggest markets being the US and the UK. Of the 50 million apps downloaded to date, 18.3 million of these have been downloaded in the US, and 3.7 million in the UK. Other countries in the top 10 consumer markets are as follows: Australia, Sweden, Canada, Russia, Denmark, Italy, Mexico, and Norway.
“We create apps that make children smile: fun, creativity, and playfulness are at the very heart of Toca Boca, and 50 million downloads is testament to the fact that both kids and parents love Toca Boca products,” said Björn Jeffery, CEO and Co-Founder of Toca Boca. To have reached this point in two and a half years is an achievement of which we are all incredibly proud, and we are excited about what the future holds.”
Toca Boca digital toys are available to download from iTunes, Google Play, and Amazon.
About Toca Boca:
With offices in Stockholm and San Francisco, Toca Boca is a studio creating gender-neutral apps for iPhone, iPad and iPod touch that allow children to play in a safe digital environment, without external advertising or the option to make in-app purchases. Interactive, unique characters and touch screen technology combine to stimulate the imagination and develop a young user’s creativity. Aimed primarily at children aged 3 - 6 years, there are no high scores or levels in Toca Boca digital toys; they are inherently open-ended and non-competitive, unlocking children’s imagination at home, during long journeys, and beyond. The name Toca Boca, which translates as ‘touch mouth’ in Spanish, is a play on words and the company’s logo, and was chosen in part because it is simple to pronounce in multiple languages, and is also a fun phrase for children to say out loud.