Cooper Adds Three Performance-Rated Winter Tires to North American Offering

FINDLAY, Ohio--()--To meet winter driving requirements, Cooper Tire has added three winter performance products – the WM-SA2, Weather-Master Snow, and Discoverer M+S Sport – to its existing winter tire lineup for retailers throughout North America. The tires suit a wide range of vehicles ranging from performance passenger car to sport utility applications. Making their debut with a total of 28 sizes, these products are designed to battle the snow, ice and cold temperatures of winter commuting.

“Thanks to a more comprehensive winter tire lineup, consumers now have more choices when it comes to their winter tire options and their specific winter driving environment, whether on snow covered roads or cold wet highways,” said Scott Jamieson, Cooper Tire’s Director of Product Management. “Winter tires are the right choice for consumers who drive in temperatures below 45 degrees (7 degrees Celsius), by delivering better stopping grip than conventional all-season tires, with or without snow.”

The WM-SA2 is Cooper’s studless performance touring winter tire designed for coupes and midsize sedans. Its performance-enhancing directional tread pattern delivers added grip in snow, slush, cold and wet conditions, and is designed with a tapered alternating groove technology to enhance braking and improve traction. The WM-SA2 is performance tested in extreme winter conditions to ensure drivers experience confident handling and control.

The Weather-Master Snow is Cooper’s high performance, studless asymmetric tire, offering improved grip thanks to a special silica-rich compound tuned for winter’s cold temperatures and provides first-rate braking performance on slippery surfaces. The Weather-Master Snow is available for H/V speed ratings to provide today’s performance vehicles with advanced performance handling and is marked with the severe snow symbol.

The Discoverer M+S Sport is Cooper’s premium studless winter tire designed for drivers looking for excellent traction on snow and ice. With its sophisticated "snow groove" technology, the M+S Sport plows through snow and ice with improved traction and confidence, while the tire’s tread design incorporates biting edges to offer enhanced grip when winter weather is at its worst. The Discoverer M+S Sport is available in T, H and V speed ratings to cover 16- to 19-inch rim diameters and is ideally suited for CUVs, SUVs and performance geared SUVs.

Visit www.coopertire.com or www.coopertire.ca for information on the winter performance series, and connect with Cooper Tire on www.facebook.com/coopertire and www.twitter.com/coopertire.

About Cooper Tire & Rubber Company

Cooper is the parent company of a global family of companies that specialize in the design, manufacture, marketing, and sales of passenger car and light truck tires. Cooper has joint ventures, affiliates and subsidiaries that also specialize in medium truck, motorcycle and racing tires. Cooper's headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design facilities within its family of companies, located in 11 countries around the world. For more information on Cooper, visit www.coopertire.com, www.facebook.com/coopertire, or www.twitter.com/coopertire.

Contacts

Cooper Tire & Rubber Company
Michelle Rehbein, 419-424-4251
mrrehbein@coopertire.com

Contacts

Cooper Tire & Rubber Company
Michelle Rehbein, 419-424-4251
mrrehbein@coopertire.com