Introduces Holiday Deal Promotions for Third-Party Sellers

Amazon to offer sellers the opportunity to showcase unique products and great deals on Amazon’s holiday deal pages

SEATTLE--() (NASDAQ: AMZN) today announced that this holiday season, thousands of third-party sellers will have the opportunity to participate in the holiday deals promotion program. Third-party sellers on Amazon will be invited to offer holiday deals that will be featured on the Amazon holiday deal pages, including the popular Today’s Deals page. The holiday deals from sellers will be appearing on high customer traffic merchandising pages which highlight limited time discounts on hot holiday items exclusively from sellers.

“It will now be easier than ever for our millions of customers to find popular and unique holiday products from our sellers,” said Peter Faricy, VP for Amazon Marketplace. “We know that customers expect to find the lowest prices on Amazon and love browsing the holiday deal pages for great bargains. We are excited that for the first time ever our sellers will be able to showcase their unique and high quality items on the holiday promotion shopping pages.”

“Our Gold Box Deal promotion earlier this year was an outstanding success. We listed a popular camera at an unbeatable price that was showcased on the premier placement of Amazon Today’s Deal page for several hours. As a result, we received an enormous increase in sales during the promotion, especially for an item priced over $200. The Gold Box Deal promotion helped us sell approximately 30 percent of the cameras we had in stock in only a few hours. Considering our large inventory, the amount of orders we fulfilled greatly exceeded our expectations,” said Michael Silberstein, operations manager for Focus Camera, an electronics retailer based in New York City. “The Gold Box Deal attracted so many customers that we can’t wait for our next chance to participate during the holidays. Amazon is undoubtedly our most important sales channel during the holiday season. If our items are listed on Amazon and the price is right, sales are guaranteed.”

Sellers invited to take part in the holiday deals promotion program will have the opportunity to feature their deals for popular holiday gifting products on Amazon’s holiday shopping pages, such as Gold Box Today’s Deal page, Black Friday and Cyber Monday deal pages, and category holiday pages. The most popular holiday categories, including electronics and toys, will have numerous deals each day from various sellers throughout the holiday selling season.

Sellers looking to reach more customers and extend their holiday selling season can also greatly benefit from Amazon’s innovative fulfillment service – Fulfillment by Amazon (FBA). With FBA, sellers of all sizes can choose to have Amazon ship their products directly to customers and offer Amazon Prime benefits, FREE Shipping, simple exporting to customers around the world, easy returns for orders placed on and great customer service.

During the 2012 holiday season, the more than 2 million third-party sellers worldwide on Amazon experienced record holiday growth. Unit growth solely from sellers in the U.S. increased more than 40 percent year-over-year. Amazon is helping sellers succeed by providing innovative self-service platforms and a vibrant marketplace on which sellers can offer their products to millions of Amazon customers.

“We experienced a tremendous increase in sales for the products we’ve offered as Best Deal or Gold Box Deals. Not only do our sales increase for that item but the deal brings attention and increased popularity to the product that lasts well beyond the promotional deal,” said Stu Eisenman, president for E-Revolution Ventures, Inc., a retailer based in Delaware. “As a smaller retailer we were never able to offer our customers the same shipping savings as larger competitors. By participating in Amazon's FBA program, we can take advantage of the economies of scale. Through the FBA program we’re able to leverage Amazon's reputation for customer service into increased sales. We can focus on analyzing which items are hot sellers during the holiday season and take steps to ensure ample quantities are available.”

Businesses interested in selling on Amazon or learning more about the Amazon Services offering can visit us at

About, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection., Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the world’s best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7” or 8.9” HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.

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Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

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