NEWTON, Mass.--(BUSINESS WIRE)--Euro-Pro, innovative housewares industry leader and maker of Shark and Ninja brand products, took top honors, winning this year’s fifth annual Direct Response Marketing Alliance (DRMA) “Marketer of the Year Award.” Euro-Pro was recognized largely due to the power of its Shark and Ninja housewares brands along with its incredible success in the Direct Response Television (DRTV) and retail worlds.
This award, one of the most prestigious in the direct response industry, acknowledges Euro-Pro’s role as a dominant player in the DRTV space for a number of years, a fact that has greatly contributed to the company’s notable retail and branding success. Shark, Euro-Pro’s versatile cleaning solutions and small household appliances, has quickly become the number one most recommended vacuum brand* with a total upright market growth of 603% since FY10 and a dominating 74% share in the $160-$260 price segment. While the Shark Rotator vacuum is the fastest-growing vacuum brand, the brand also continues to be the leader in the steam mop sales worldwide. Ninja, Euro-Pro’s easy-to-use small kitchen appliance line, is the top-selling professional-style blender brand in many national retail chains. These products continue to outperform major competitors at a fraction of the price, making Ninja an affordable solution for busy and health-conscious consumers. Such versatile and consumer-friendly products, along with top-notch DRTV campaigns, have paved the way for Euro-Pro to receive this industry accolade as well as other recognitions including the Walmart Supplier of the Year award for four consecutive years.
“We were thrilled when we found out we were named DRMA ‘Marketer of the Year.’ Fueling high performing products with direct mix of DR strategies and other innovative marketing tools has become Euro-Pro’s secret to success,” said Mark Rosenzweig, CEO of Euro-Pro.
The fifth annual DRMA Marketer of the Year Award competition included 13 nominees, with each highlighting up to three products or campaigns during the past 12 months. Those nominees were then submitted to voters from across the direct response marketing industry. Online voting garnered more than 1,000 votes in the competition.
Euro-Pro, an innovative leader in the housewares industry, creates products that make consumers’ lives easier and markets them under the Euro-Pro, Shark, Ninja, and Bravetti brand names. Euro-Pro provides the latest in easy-to-use technology with a growing line of products that consists of corded and cordless vacuums, steam mops and cleaners, irons and garment steamers, and a variety of small kitchen appliances. All Euro-Pro products are designed to fulfill multiple consumer needs, eliminating the need for extra appliances that add clutter to a home. Products are sold at major retailers throughout the U.S. and Canada, as well as directly to consumers. Euro-Pro, Ninja, and Shark are trademarks of Euro-Pro Operating LLC.
*Based on % of consumer recommendations for upright vacuums on major national retailer websites through 8/13