Introducing Spin for Apple iOS Devices, a Brand New Way to Watch, Learn, Play and Be Together in Real Time

Advanced Mobile Video Communications Technology Brings Digital and Physical Worlds Together Like Never Before

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Welcome to Spin

SAN FRANCISCO--()--Net Power & Light (NPL), an experience company ushering in a new era of people-first technology, today announced the launch of Spin: the first mobile video communications experience capable of delivering truly immersive real-time ‘together’ experiences. Spin’s proprietary technology exceeds all quality benchmarks in audio, video, image and interactivity, making the Spin experience so true to life, the technology itself fades into the background. With Spin, people get all the benefits of rich, real-time mobile video communications coupled with fully synchronous photo and video viewing, fun animated emotion effects, and more – all with the highest possible quality available today.

“We designed Spin’s technology platform from the ground up to amplify how people naturally act and engage when they’re deeply connected and together, whether it’s watching a big game, throwing a party or engaging with a favorite teacher, colleague or mentor,” said Tara Lemmey, CEO and co-founder of NPL. “We call this Human Fidelity™ because it feels so immersive, so real, so true to life. Spin finally gives people the freedom to be themselves and have fun together while being fully mobile and without the distraction of technology.”

Spin goes far beyond what consumers have experienced with mobile video, social video, photo and video sharing, and group video chat. Spin’s Human Fidelity™ delivers the best-combined audio, video, voice, image and touch quality that exists today. For example, with ultra wideband and 44 kHz, Spin’s audio is close to recording studio quality. And with interface animation at 60 frames per second, the visual experience is light, fluid and cinematic, close to the highest quality HDTV today. Spin connects up to 10 people simultaneously and, unlike other group video services, the quality remains high, whether it’s with two or 10 people.

“Social media revolutionized how we connect online,” said John Seely Brown, Board Member at NPL. “But the hard work that went into creating the technology platform powering Spin goes even further. Digital interactions finally begin to feel more human, more real, and less digital, deepening our relationships in ways that are more fun, rewarding and fulfilling.”

A Powerful Platform That Reimagines ‘Together’ in Mobile Video

Spin is powered by a powerful technology platform that brings about the amazing advances in the ‘together’ experience. Spin allows several ways to get together in live Gathering™ sessions with up to 10 people. On Spin, people can bring in friends to a live Gathering right away or invite them to a planned event with a vivid Spinvitation™.

While in a Gathering, people can show and watch YouTube videos together. With Group Remix™ people can share all the controls for pause, play, and rewind and fast-forward, and they can bring in their personal photos and videos from Facebook, Flickr or their iPhone, iPad or iPod touch. Multi-touch enables Gathering participants to zoom in, zoom out and flick through photos and videos, just as they would if they were physically together.

Spin also allows people to engage deeply with others and express themselves vividly. With ListenUp™, Spin’s audio mixing and attention management system, people can divide their attention just as they do in real life, simply by making Gathering participants larger to make them louder or smaller to make them quieter.

To amplify emotion during a Gathering, Spin features FXP™s (Fun Experiences), which let people ‘throw’ paper airplanes and rotten tomatoes, add hearts, and give standing ovations; and ChalkTalk™, which enables people to doodle on shared photos and videos.

Spin is built on the powerful NPL LUX™ Operating Environment and powered by proprietary technology. Spin was designed and tested for scale and has been piloted successfully with Harvard University, TED, and DC United.

NPL is dedicated to creating high-trust, secure and private environments and is not in the business of sharing or selling customer data. With Spin, people can be confident that their important life experiences, memories and adventures will only be shared with those they choose.

Spin is available for free from the App Store on iPhone, iPad and iPod touch or at

About Net Power & Light:

The company behind Spin, Net Power & Light (NPL), is dedicated to delivering a new kind of powerful technology platform that gives people the freedom to have fun and connect more deeply. Founded in 2009 by Tara Lemmey, Stan Vonog and Nick Surin, NPL has numerous patented innovations that change the way people experience media, entertainment, and communications, heralding the onset of the Experience Age. NPL is backed by investors including Alsop Louie Partners and John Seely Brown, as well as leading entertainment and communications companies such as BSkyB and SingTel Innov8. NPL is based in the Presidio of San Francisco. For more information, go to


Net Power & Light
Louise Callagy, 415-990-3630

Release Summary

Introducing Spin, the first mobile video communications experience capable of delivering truly immersive, real-time ‘together’ experiences. Spin is a new iOS app from Net Power & Light.


Net Power & Light
Louise Callagy, 415-990-3630