2013 Bizrate Circle of Excellence Winners Announced

Award Symbolizes Top Quality Customer Experience and Aids in Conversion

Customer Ratings & Reviews, Trust Symbols Are a Deciding Factor in Making Purchases Online According to New Survey

LOS ANGELES--()--Bizrate Insights, one of the largest sources of consumer-generated reviews of online retailers in the United States, announced the winners of its 14th annual Bizrate Circle of Excellence Award today. The award recognizes retailers that received outstanding online customer satisfaction ratings in each of seven key satisfaction indicators throughout a one-year period, as rated by their own, verified customers.

The 2013 Bizrate Circle of Excellence Award was earned by 133 online retailers, representing the top 2.6% of the Bizrate Insights North American Network. Among the award winners, 66 retailers received the highest distinction, the Platinum Award. The Bizrate Circle of Excellence Platinum Award is conferred to retailers that achieved winner status plus a score of at least 9.0 out of 10.0 in all seven key satisfaction indicators reviewed for the award.

“Earning the Bizrate Circle of Excellence Award signifies a retailer’s unwavering commitment to its customers’ satisfaction,” noted Bill Glass, CEO of Shopzilla, Inc., parent company to both Bizrate and Bizrate Insights. “Showcasing this award on-site broadcasts that the best online retail experience awaits shoppers, and research has shown that it can ultimately boost sales.”

“Our goal for retailers is to help them continually grow their business by making customer-centric improvements, while our goal for consumers is to help them identify retailers who will provide great online shopping experiences,” stated Hayley A. Silver, Vice President of Bizrate Insights. “Earning and showcasing this achievement does both. The Bizrate Circle of Excellence Award rewards those retailers who demonstrate the highest levels of customer satisfaction, while also signifying to shoppers that a store is trustworthy.”

The results of a study that Bizrate Insights conducted with over 5,000 verified online buyers demonstrates the importance of highlighting a retailer’s reputation through trust symbols and award vehicles like the Bizrate Circle of Excellence Award. The study shows that:

  • 50% utilized a trust symbol as a deciding factor in whether or not to purchase from a website
  • 75% read customer ratings and reviews about a website while considering a purchase
  • 48% clicked through on trust or security symbols to verify information
  • 41% look for online trust symbols when they are not familiar with the retailer

In addition, Bizrate Insights found that these trust symbols result in higher conversions for online retailers. For Sole Provisions, a two-time Circle of Excellence winner and purveyor of on-trend and comfortable footwear, including the award and Bizrate Customer Certified Medal in their marketing materials and website resulted in a 2.5% lift in conversion. “Positive customer feedback is rewarding on its own, but our ability to use that recognition to impact business is a win/win,” said Holden Nagelberg, CEO of Sole Provisions. “Incorporating the Bizrate Insights medals in all of our marketing communications has increased click-through rates from email, and conversion to purchase.”


Bizrate Circle of Excellence Satisfaction Indicators

Point of Sale metrics     Post Order Fulfillment metrics

• Overall Satisfaction

• Repurchase Intent

• Product Selection

• Product Met Expectations

• On-Time Delivery

• Customer Support

• Ease of Finding


Winners must score statistically significantly higher that our Network average on all seven satisfaction indicators. Platinum Winners (*) must also score a 9.0 or above on all seven indicators. Customer feedback for the 2013 Award was collected August 2012 – July 2013.

The 2013 Bizrate Circle of Excellence winners are:

1A Auto *     LensDiscounters.com
247inktoner.com * LovelySkin *
A Cherry On Top * MardiGrasOutlet.com *
Abt Electronics * MMAWarehouse.com
Allivet Muir Skate *
AllStarHealth.com Music123
American Musical Supply Name Brand Golf Shirts Direct *
AmericanMuscle.com * OptiContacts.com
AppliancePartsPros.com * Paper and More! *
Ariva Skin Care Parts Dr
Austin Canoe & Kayak PartSelect.com *
B&H Photo * PersonalizationMall.com *
Baby SuperMall * Pestmall
Backcountry.com PetGuys.com
Badge-A-Minit * PoolDawg *
Barnes & Noble.com ProgressiveRC
Bath & Body Works * ProTrainings *
BatteryMart.com * PtouchDirect.com
BatterySharks PureFormulas
BBCrafts.com Pyramyd Air *
Beanilla Trading Company * QVC
Birthday Express RacingUSA.com *
Bobbi Brown Cosmetics Ralph Lauren
Bodybuilding.com * REI
Bose * Replacements, Ltd.
Brighton * Revival Animal Health
CajunGrocer.com * Ringside Collectibles
Carl's Golfland Rocky Mountain ATV/MC *
Carousel Designs * RPP Hobby
Christianbook.com * SafetyGlassesUSA.com *
Claddagh Ring Store * SaltWorks *
Clinique San Francisco Salt Company *
Concordia Supply * Sanuk *
Country N More Gifts * Schneider Saddlery
CPO Dewalt Skin1 *
CPO Milwaukee SmartPak Equine *
Crucial.com * Smashbox Online
Crutchfield * Sole Provisions
Cutlery and More, LLC Sonic Electronix
Daddies Board Shop * South Smoke Shop
Dave and Adam's Card World * Steven Singer Jewelers *
DermStore.com Strings and Beyond
Discount Contact Lenses Superior Labels
DiscountFilters.com * SuperMediaStore.com
DiscountFurnaceFilter.com * Supplies Guys
Do It Yourself Pest Control Tervis
Do My Own Pest Control * The Gallery Collection
Dogfunk The Hitch Store *
Drs. Foster and Smith The Perfume Spot *
Dungarees.net * The Spa Depot
Easy Appliance Parts * The Vitamin Shoppe
etrailer.com * ThinkGeek
Fairytale Brownies Tillamook Country Smoker
FragranceX.com * TireBuyer.com
FRSport.com * TireCrawler.com *
HitchSource.com TobaccoGeneral
Holabird Sports Total Home Care Supplies
iAllergy TruckSpring.com
Ink Technologies UGG Australia *
Jake Wilson UncommonGoods
Jimmy Beans Wool Vermont Teddy Bear
Jo Malone * Vulcan Tire Sales
Josh's Frogs * Woodwind & Brasswind
Ken's Sewing Center * Yankee Candle Company *
LaptopCharge.com * Zappos.com *
Latemodel Restoration Supply * zZounds *
Lens.com *

About Bizrate® Insights:

With over 20 million surveys collected annually from over 6,000 retailers worldwide, Bizrate Insights is the largest source of verified customer-generated seller ratings and reviews, helping both online retailers and consumers make informed decisions. Bizrate Insights’ core solutions are FREE, allowing retailers of all sizes to build best-in-class customer experiences, gain competitive intelligence, and attract more qualified traffic from top search engines. Visit BizrateInsights.com to learn more about our solutions, used by over 40% of Internet Retailer Top 500 retailers, as well as thousands of smaller boutiques.

About Shopzilla, Inc.

Shopzilla, Inc. is a leading source for connecting buyers and sellers online. Reaching a global audience of over 40 million shoppers each month through both its destination websites and affiliate network, Shopzilla connects shoppers with over 100 million products from tens of thousands of retailers a month. Shopzilla, Inc. manages a premier portfolio of online shopping brands in the US and Europe, consisting of Bizrate, Beso, Shopzilla, Retrevo, Tada, PrixMoinsCher, and SparDeinGeld, as well as a series of B2B businesses including Bizrate Insights, Shopzilla Publisher Program, and a display and audience targeting division, Aisle A. Headquartered in Los Angeles, CA, the company operates sites and business services in the United States, the United Kingdom, France and Germany. Shopzilla, Inc. is a portfolio company of private equity investor Symphony Technology Group (STG).


Shopzilla, Inc.
Hayley Silver, VP Bizrate Insights
Elise Loehnen, VP Marketing & Creative Services

Release Summary

Bizrate Insights, one of the largest sources of consumer-generated reviews of online retailers in the United States, announced the winners of its 14th annual Bizrate Circle of Excellence Award today.


Shopzilla, Inc.
Hayley Silver, VP Bizrate Insights
Elise Loehnen, VP Marketing & Creative Services