Vinny 2.0 App Launches and Reveals Actual Dealer Value for Top Used Cars as Car-Buying Season Gets into Full Swing

Vinny helps consumers negotiate a better deal when buying or selling used cars by analyzing big data to calculate fair market value based on wholesale auction pricing

Vinny 2.0 for Android. (Graphic: Business Wire)

BROOKLYN, New York--()--Vinny, the fastest way to find out any used car’s fair market price, today announced the launch of its new Vinny 2.0 mobile app, now available for free download on the App Store and Google Play. Vinny 2.0 is a new consumer ally to help negotiate car purchases as the market heats up with a recent U.S. car sales surge not seen since before the financial crisis and a busier fall car-buying season.

Vinny puts the power of big data in the hands of consumers for the first time to help level the playing field for buying or selling used cars. With one quick scan of a car’s VIN barcode, Vinny calculates a precise wholesale auction value of that used car in seconds by cross-comparing data on recent comparable sales to help consumers negotiate a better deal. The Vinny price reveals the gap between retail asking price and the average wholesale price for the same used car at dealer auctions.

Based on Vinny’s big data analysis, the average gap between car dealers’ asking price and wholesale auction pricing for the top 10 most popular used cars scanned by Vinny in the U.S. from Memorial Day through Labor Day is $3,386. The Vinny-calculated negotiation pricing gap for the top 10 cars scanned are included in the data table, below. According to the National Automobile Dealers Association’s latest annual report released on July 1, U.S. dealers’ average pre-tax profit rose six percent in 2012.

Vinny is powered by a highly sophisticated analytics platform invented by its founders, who formerly designed electronic platforms for financial trading. The free Vinny app immediately calculates a wholesale auction price based on a used car’s make, model, age and other factors. It calculates these values in seconds analyzing high volumes of timely sales transaction data across the country from both public and private sources, saving consumers hours of manual research. Consumers spend an average of 18-19 hours researching new and used car vehicle purchases, according to a survey by Polk and

“Using Vinny is like having a close, personal friend in the used car business who happens to be a big data genius to give you free, trusted car advice anytime you need it,” says Marvin Chase, CTO at Vinny. “We designed Vinny as an independent source that’s not incented to sell cars. We use private and public car auction data and apply complex mathematical algorithms based on millions of actual transactions. The Vinny Price is more timely and accurate than any other resource available to consumers today.”

Mind the Used Car Pricing Gap with Vinny 2.0

Based on more than 87,000 Vinny scans across the country between Labor Day and Memorial Day 2013, here are the top ten most popular used cars with the corresponding negotiation pricing gaps between the average wholesale dealer auction price and the Kelley Blue Book price for comparable vehicles1:







Average Wholesale Price


Average Price


Negotiation Pricing Gap

CHEVROLET   TAHOE   2007   $15,527   $20,518   $4,991
NISSAN   ALTIMA   2006   $6,206   $10,967   $4,761
TOYOTA   CAMRY   2007   $8,696   $13,059   $4,363
TOYOTA   CAMRY   2011   $14,765   $18,317   $3,552
NISSAN   ALTIMA   2005   $10,734   $14,224   $3,490
HONDA   CIVIC   2006   $5,747   $9,074   $3,327
HONDA   CIVIC   2007   $7,439   $10,516   $3,077
HONDA   CIVIC   2010   $12,659   $15,061   $2,402
TOYOTA   COROLLA   2010   $10,479   $12,741   $2,262
HONDA   CIVIC   2003   $3,991   $5,623   $1,632

“More than half of consumers hate negotiating for used cars, and they’re at a real disadvantage when they don’t know a vehicle’s actual fair market value based on the average wholesale auction price. It’s also a lengthy process with the average car buyer spending more than 18 hours researching choices to make a purchase decision," says Alex Kiss, CEO of Vinny. “With Vinny 2.0, consumers can rely on us as a trusted source to negotiate more efficiently and with confidence.”

The Vinny 2.0 app includes a number of features to improve how consumers buy and sell used cars:

  • In-app calculator to estimate car payments using Vinny price, down payment and financing
  • Automatically map a used car scan onto Google or Apple Maps and leave notes for later reference
  • Option to purchase full vehicle history report for $4.99 (compared to reports costing up to $40)
  • My vehicle designation: a new feature in the Vinny Garage to tag owned versus desired cars
  • Cached data so vehicle specifications and notes are accessible even if mobile device is offline
  • Ability to create a account directly from Android and iOS apps
  • Auto linking of mobile searches to website account to access scans from home or office PCs

To download the free Vinny 2.0 app, please visit Google Play and the iTunes app store.

For more information on Vinny, please visit:

About Vinny

Vinny’s free, trusted advice is a no brainer for anyone buying or selling a used car. Powered by a highly sophisticated big data analytics platform invented by founders who formerly designed electronic platforms for financial trading, the free mobile app and online platform makes buying and selling used cars more transparent by calculating actual dealer value in seconds. Vinny uses complex mathematical algorithms applied to millions of actual public and private dealer auction transactions across the U.S.

1 Prices shown are averaged across multiple styles of the same vehicle manufacturer, model and model year to provide aggregated totals. For vehicles with large price variance between styles, this may result in some price degradation. Average recorded mileage and condition values of actual scans are assumed for these calculations.


New York City:
Atomic PR for Vinny
Sean Stevens, 212-699-3748 office
Orange County, California:
Atomic PR for Vinny
Jason Gerdon, 714-558-7676 office

Release Summary

VINNY 2.0 APP LAUNCHES AND REVEALS ACTUAL DEALER VALUE FOR TOP USED CARS AS CAR-BUYING SEASON GETS INTO FULL SWING Vinny helps consumers negotiate a better deal when buying or selling used cars by


New York City:
Atomic PR for Vinny
Sean Stevens, 212-699-3748 office
Orange County, California:
Atomic PR for Vinny
Jason Gerdon, 714-558-7676 office