FRAMINGHAM, Mass.--(BUSINESS WIRE)--IDG Communications U.S. CEO Michael Friedenberg has selected a chief digital officer and chief content officer across IDG media in the United States. Peter Longo assumes the new position of chief digital officer for IDG Communications U.S. He will be responsible for digital strategy and operations for IDG Enterprise, IDG Consumer & SMB, and IDG TechNetwork. In addition, Longo will continue in his role as CEO of IDG TechNetwork.
Longo, who joined IDG five years ago, has built IDG TechNetwork into the leading tech vertical ad network and exchange and has defined and led IDG’s data-driven strategy. As chief digital officer, Longo will oversee all digital operations in IDG’s U.S. media subsidiary, IDG Communications, including ad operations, development of creative systems and functionality, demand generation, branding, video, and mobile. To support the delivery of digital programs for technology marketing clients, he also leads the continuing development and implementation of technology and data capabilities.
Friedenberg assumes Longo’s CEO responsibilities for IDG Consumer & SMB brands (PCWorld, TechHive, and Macworld). In addition, Friedenberg remains CEO of IDG Enterprise, the position he held before his promotion to CEO, IDG Communications U.S., last month.
John Gallant Named Chief Content Officer
John Gallant becomes the first chief content officer for IDG Communications U.S. He has served in a similar role for IDG Enterprise since 2010 and now adds responsibility for editorial leadership of IDG Consumer & SMB brands. Since 2010, under Gallant’s leadership, the IDG Enterprise editorial team has won more than 100 awards, and page views have averaged approximately 28 million per month. IDG Enterprise’s media brands and their journalists have substantially increased their social media presence, including attracting almost 500,000 Twitter followers.
Gallant is a member of the Media Industry Newsletter (Min) Editorial and Design Hall of Fame.
Friedenberg on Longo and Gallant Appointments
“Pete and John have been leaders in our transformation from a print to digital media company in recent years,” Friedenberg, CEO, IDG Communications U.S. said. “Pete and his team’s accomplishments in building audiences, and adding technologies and partnerships across the TechNetwork of independent sites and our media brands have propelled IDG to a leadership position in delivering data-driven solutions in tech media.”
“John brings a unique combination of editorial management and business skills gained first as editor-in-chief and then as CEO of Network World. He will ensure that editorial quality and integrity remain a cornerstone of what we do as we serve the evolving needs of both advertisers and readers.”
The Longo and Gallant promotions take effect immediately.
About International Data Group
International Data Group (IDG) is the world's leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.
IDG Communications' global media brands include ChannelWorld®, CIO®, CITEworld, CSO®, Computerworld®, GamePro®, InfoWorld®, ITworld, Macworld®, Network World®, PCWorld®,TechHive and TechWorld®. IDG’s media network features 460 websites, 200 mobile sites and apps, and 200 print titles spanning business technology, consumer technology, digital entertainment and video games worldwide.
The IDG TechNetwork represents more than 500 independent websites in an ad network and exchange complementary to IDG’s media brands.
With expertise in branding, lead generation and social media marketing, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.
A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.
International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional and local expertise on technology and industry opportunities and trends in more than 110 countries.
Additional information about IDG, a privately held company, is available at http://www.idg.com.