Tourism Australia and Air New Zealand Offer Six Ways to Experience Australia

Travelers can check Australia off their “Life List” with great deals to six Australian destinations and a Fill-a-Plane program with Go Mighty

LOS ANGELES--()--Air New Zealand and Tourism Australia today announced a million dollar partnership to encourage North Americans to check Australia off their ‘to do’ list by offering special fares to six of Australia’s top destinations.

Air New Zealand, renowned for its exceptional international product and service, is offering one low fare* to six of its Australian destinations: Sydney, Melbourne, Brisbane, Cairns, Adelaide and Coolangatta (The Gold Coast). With four North American gateways (Los Angeles, San Francisco, Honolulu and Vancouver) and connections via Star Alliance partner airlines from numerous other US and Canadian ports, Air New Zealand offers easy access via Auckland to these great destinations. * US Economy return airfare from $1448, terms and conditions apply. Common-rated cities are SYD, CNS, BNE, ADL, MEL, OOL.

“Together with Tourism Australia, we hope to inspire travelers to finally get Australia off their life list and experience the best of Australia,” says Chris Myers, Vice President, the Americas, UK and Europe at Air New Zealand.

“With Air New Zealand’s special fare to any of the six gateways, we are creating an even greater incentive to take that trip to Australia now. Our award-winning service and world-class fleet also help to make the journey even more enjoyable.”

Go Mighty and #GoAustralia

Air New Zealand and Tourism Australia are also partnering with influential blogger community, Go Mighty, to showcase the “must-do” experiences Australia offers – from diving the Great Barrier Reef, one of the world’s top natural wonders, to floating in a hot air balloon over cosmopolitan Melbourne.

Go Mighty is a digital platform dedicated to helping people realize their “Life List” goals for experiences they want to have and ten influential American bloggers will travel to Australia and join with Australian bloggers and personalities, to experience a diverse array of quintessential Australian experiences.

“With its stunning landscapes, unique adventures and exceptional food and wine experiences, Australia tops many people’s 'must visit' destinations,” said Jane Whitehead, Tourism Australia’s Vice President, The Americas. “So the Go Mighty partnership is a great fit because these bloggers can help us show just how easy it is for people to experience for themselves why there’s nothing like Australia for an extraordinary vacation.

“Fill an Air New Zealand Plane”

To encourage would be travelers to add a trip to Australia to their own “to-do” list for 2014, Tourism Australia and Air New Zealand are offering visitors who go to Go Mighty’s #GoAustralia website the opportunity to have their own Australian adventure with Air New Zealand.

Readers who express their intention to embark on an Australian journey on the site can register for a “seat” on an Air New Zealand plane. Once 332 people register, the number it takes to fill a Boeing 777-300 aircraft, a special discount will be triggered and each will receive a unique coupon code for travel in 2014*. They will then have to book by New Year’s Day – setting their intentions for 2014. *Terms and conditions apply.

“This partnership offers Go Mighty’s community of online influencers an extraordinary opportunity to check off goals from their life lists. Australia delivers such a diverse and intriguing array of adventures for Americans,” said Go Mighty co-founder, Sarah Bryden-Brown. “By inviting ten of our leading American bloggers to experience Australia, this program will allow the millions of Americans who trust and follow Go Mighty and its bloggers to appreciate just how many rich life experiences await them in Australia, and then, thanks to Air New Zealand, to experience Australia for themselves.”

To find out more about travel to Australia and to book a trip to the destination now, visit

About Tourism Australia

Tourism Australia is the Australian Government agency responsible for promoting Australia to the world as a destination for business and leisure travel. Tourism Australia’s purpose is to increase the economic benefits to Australia of tourism, supporting the industry’s Tourism 2020 strategy, which aims to grow the overnight annual expenditure generated by tourism to as much as A$140 billion by 2020.

The organisation is active in around 30 key markets, including Australia, where it aims to grow demand for the destination’s tourism experiences by promoting the unique attributes which will entice people to visit. Tourism Australia’s activities include advertising, public relations and media programs, trade shows and programs for the tourism industry, consumer promotions, online communications and consumer research.

For more information on Tourism Australia, visit

Connect with Australia on Twitter, Facebook and Instagram

For more information on Australia visit

About Air New Zealand

Air New Zealand is an Australasian airline with a Pacific Rim focus, operating, on average, 500 flights a day within a network of 53 cities in 16 countries including 27 destinations within New Zealand. North American services include non-stop flights to New Zealand from San Francisco, Los Angeles, Honolulu and Vancouver B.C., and Los Angeles non-stop to the Cook Islands and London.

Consistently rated among the world’s best international airlines, Air New Zealand was named ‘Airline of the Year’ by Air Transport World in 2010 and 2012. Air New Zealand’s success is grounded by a focus on true product innovation and a commitment to delivering a world-class flight experience to every customer.

A proud member of Star Alliance, Air New Zealand customers enjoy reciprocal loyalty rewards, services and greater connectivity through the Alliance’s global network of airline partners. It’s who we are – Ko matou enei.

Connect with Air New Zealand on Twitter, Facebook and at

For more information about Air New Zealand visit

About Go Mighty

Go Mighty is an interactive digital platform for online influencers to:

  • Load Life List goals using categories and tags
  • Write stories attached to goals
  • Follow and connect with like-minded members online and off
  • Receive support from brands to do something good for themselves and others

Go Mighty launched in Oct 2012 and through its membership can reach over 30 million people.

Go Mighty exists to champion enthusiasts, amplify their efforts, and extend them to a larger audience. Since launch, over 19,000 goals have been set with over 1100 completed. The top goal categories on Go Mighty are travel, health/fitness, creativity, food, business, self-improvement, family, finance, sport and adventure.

For more information contact Sarah Bryden-Brown at Or visit


Ketchum PR for Tourism Australia
Amanda Hollinger, 310.295.3310

Release Summary

Air New Zealand and Tourism Australia announced partnership encouraging Americans to check Australia off their ‘to do’ list, offering special fares to six of Australia’s top destinations.


Ketchum PR for Tourism Australia
Amanda Hollinger, 310.295.3310