MOM Brands Announces Donation to the Breakfast Club of Canada

The company will make a contribution for every bag of Sally’s cereal sold

MINNEAPOLIS--()--The number of children in vulnerable areas who come to school without breakfast is steadily increasing in Canada—in fact, nearly one in seven children is at risk. To help address this concern, MOM Brands® announced it will make a donation to the Breakfast Club of Canada.

For every bag of Sally’s® ready-to-eat cereals purchased at Canadian Walmart stores from now until December 31st 2013, MOM Brands will donate 5 cents to the Breakfast Club of Canada, up to $75,000. The Breakfast Club of Canada works with regional and local community agencies to help support and improve youth development and nutrition. More than 130,000 students have access to breakfast each morning through the Breakfast Club of Canada in more than 1,200 schools across the nation. Walmart locations carrying Sally’s can be found using the online store locator.

“At MOM Brands, we’re committed to giving back to communities,” said Linda Fisher, director of corporate communication for MOM Brands. “We chose to make a financial donation to the Breakfast Club of Canada because we believe that children everywhere should be able to enjoy a delicious bowl of cereal for breakfast – and Sally’s cereals are full of whole grains and essential vitamins and minerals, which is the kind of nutrition that all kids need to start their day.”

Priced 20-30 percent less per gram than other ready-to-eat cereals, Sally’s cereal is available in nine varieties, including Sunny Honey Nut O's, Cocoa Sweets, Raisins & Bran, Marshmallow Moment, Honey Graham Bliss®, Blue Pom Bundles, Honey Puffed Delight®, Sweet Wheat Bundles, Honey Oat Medley and Cinnamon Bliss®. The brand also includes seven varieties of instant oatmeal.

Beyond great taste and affordability, Sally’s is also a smart cereal choice that’s more sustainable for the environment, packaged in bags instead of boxes – which means 75 percent less consumer packaging waste compared to comparably sized bag-in-box cereals. In addition, Sally’s partners with TerraCycle Canada®, an international recycling company, to turn cereal bags into useful products and support schools in the process. For every Sally’s bag collected by Sally’s Cereal Bag Brigade, TerraCycle and Sally’s will contribute $.02 to the designated charity or school of choice.

To learn more about Sally’s cereal, visit www.SallysCereal.ca.

About MOM Brands®

MOM Brands is dedicated to finding better ways to make a better breakfast at a better price. Family owned since 1919, MOM Brands has a growing portfolio of brands, from ready-to-eat cereal to instant oatmeal and hot wheat The Company also continually innovates to produce, package and transport its cereals in ways that reduce environmental impact. MOM Brands does business in the United States, Canada and Mexico. Learn more at www.MOMBrands.com

Contacts

Kohnstamm Communications for MOM Brands
Jessica Olstad, 651-228-9141

Release Summary

For every bag of Sally’s® ready-to-eat cereals purchased at Canadian Walmart stores from now until December 31st 2013, MOM Brands® will donate 5 cents to the Breakfast Club of Canada, up to $75,000.

Contacts

Kohnstamm Communications for MOM Brands
Jessica Olstad, 651-228-9141