SweetLabs Powers App Distribution with Pokki on Lenovo Windows 8 Devices Worldwide

Global agreement to preload full Pokki® suite including Start menu, app store, and game arcade on Lenovo PCs

SAN DIEGO--()--SweetLabs®, an app distribution company, today announced an agreement with Lenovo, the world’s leading PC manufacturer, to preload SweetLabs’ Pokki software on new Lenovo PCs shipped worldwide, starting with consumer devices. These devices will include Pokki’s modern Start menu, app store, and game arcade out-of-the-box, all powered by SweetLabs’ dynamic app recommendation and distribution platform.

“Our collaboration with SweetLabs strikes the perfect balance between providing our customers great apps, and growing Lenovo’s business around app distribution,” said Peter Gaucher, executive director, Software and Content Services, Lenovo. “The Pokki software suite complements the Windows experience, and we’re excited to work with SweetLabs to open up new distribution opportunities for app developers across our devices worldwide.”

Pokki has been downloaded by tens of millions of Windows users looking to launch and access their favorite apps directly from the desktop, much like a home screen on a smartphone. By preloading Pokki, Lenovo and SweetLabs are not only making app access more intuitive for users, but also app discovery, opening significant app distribution opportunities for developers.

Apps are dynamically recommended in the Pokki Start menu, app store, and game arcade to users by SweetLabs’ real-time app recommendation system, which matches the right apps with the right users. This system has already served one billion app recommendations this year, and the addition of Lenovo substantially extends the reach of this distribution opportunity for app developers looking to be promoted on brand new Windows 8 devices.

“We started SweetLabs to create the world’s largest app distribution platform for developers, and today’s announcement with the #1 PC maker on the planet, Lenovo, is a massive step in the right direction,” said Darrius Thompson, co-founder and CEO at SweetLabs. “We’re proud that Lenovo has chosen to enhance the out-of-box Windows 8 experience with Pokki, complementing Lenovo’s innovative devices with a better way for users to access and discover apps.”

SweetLabs today also announced that the OEM version of Pokki has added support for distribution of multiple app types as well as 13 languages including German, Portuguese, and Russian. Using Pokki, Lenovo customers and Pokki users worldwide can browse, discover, and access free, downloadable apps, including:

  • traditional PC desktop apps (e.g., Dropbox, Evernote, Skype)
  • Pokki desktop versions of web and social apps (e.g., Facebook, Gmail, Kabam games)
  • unique Pokki apps (e.g., popular Instagram app, Instagrille, and Twitter desktop app, Tweeki)
  • Windows Store Apps (e.g., Cocktail Flow, Netflix, USA Today)

The Lenovo products with, preloaded Pokki software, span multiple device types such as the IdeaPad laptops, ThinkPad laptops, IdeaCentre desktops, and will be available in multiple regions across the world.

To learn more about Pokki’s software and download the latest version visit www.pokki.com. For media relations inquiries contact Alan Masarsky at alan@sweetlabs.com.

Pokki website: http://www.pokki.com

Pokki Facebook: http://www.facebook.com/teampokki

Pokki Twitter: http://www.twitter.com/Pokki

About SweetLabs

SweetLabs® is an app distribution company that helps app developers reach users, while enabling users to access and discover their favorite apps. SweetLabs is the creator of Pokki®, software that makes the PC better for users, developers, and device manufacturers by bringing a modern app experience to the desktop. Pokki includes next-gen desktop apps and games, an app store, and a Start menu for Windows 8, all powered by a dynamic app recommendation system. SweetLabs was founded in 2008, and was recognized as one of the “Best Places to Work in San Diego” by San Diego Business Journal. SweetLabs is backed by Bessemer, Google Ventures, Intel Capital, and O’Reilly AlphaTech. Visit http://www.sweetlabs.com for more information.


Alan Masarsky, 415-867-4104

Release Summary

Lenovo partners with SweetLabs to preload full suite of Pokki app distribution software on all new Windows 8 PCs including a Start Menu, App Store, and Game Arcade.


Alan Masarsky, 415-867-4104