New Online Portal from Medica and Novu Provides Personalized Health and Wellness Program to Individual and Family Plan Members

Participants Earn Rewards by Taking Positive Health Actions

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New online wellness program from Medica and Novu.

MINNETONKA, Minn.--()--Medica and Novu today launched an innovative online portal,, that provides people enrolled in Medica individual and family plans the opportunity to earn rewards by setting and reaching health and wellness goals as well as discounts on health club memberships. The program is available at no charge to all Medica individual and family plan members (

Enrolling in the Medica-Novu platform enables plan members to create personalized wellness programs that take into account their fitness levels and interests, nutrition and overall life balance. The portal recommends tailored health and wellness programs that feature customized coaching, nutrition and fitness goals that can be achieved in specific, manageable steps.

Each program lasts up to two weeks. After participants complete a program, they may continue in that program or select one at a more advanced level. Members also can work on more than one program at a time. Members even have the option to join or create social groups in which they can gauge each other’s activity, encourage their peers and give advice about healthy living.

As members reach milestones in their program, they receive reward points that can be used as discounts at restaurants, retail stores, local services, and health and wellness products. They also can use the rewards to be entered into a raffle prize drawing or parlay into a contribution to a charitable organization.

Enrollment in the Medica-Novu program also provides members with discounts on health club memberships, including such things as free consultations with certified trainers and extended trial memberships. This fall, additional programs will be available through the Medica-Novu platform. These include smoking cessation, sleep management and financial health.

To help participants meet their goals, the health platform suggests daily activities and educational aides including educational videos, audio tips and checklists. Members can sign up for daily reminder emails or will see the tips when they log in.

“Medica believes that one of the best paths to good health is by providing our members with tools and resources that engage them in wellness activities,” said Dannette Coleman, Medica vice president of individual and family business. “This new platform will enable Medica individual and family plan members enhance their health and quality of life by combining a program that recognizes each member as an individual, rewards their efforts and celebrates their victories.”

“We believe this easy-to-use online program will empower people to take a more active role in their daily health routines by enabling them to tailor personal programs based on their own health needs,” said Tom Wicka, president of Novu. “We partnered with Medica to create this platform because both companies share a commitment to developing innovative technologies that help people improve their health and wellness.”

The Medica-Novu website is secure, and no personal health information can be shared with anyone.

About Medica

Serving about 1.5 million members, Medica is a health insurance company headquartered in Minneapolis and active in the Upper Midwest. The non-profit company provides health care coverage in the employer, individual, Medicaid, Medicare and Medicare Part D markets in Minnesota and a growing number of counties in North Dakota, South Dakota and Wisconsin. Medica also offers national network coverage to employers who also have employees outside the Medica regional network.

Medica’s vision is to become the community’s health plan of choice, trusted for its integrity, respected for its service, and admired for its commitment to innovation and efficiency.

About Novu

Novu is a Minneapolis-based innovative health technology company with the sole purpose of changing the way health and wellness are delivered and impacting the daily healthy lifestyle habits of the population. For more information please visit


Greg Bury, 952-992-8437

Release Summary

Medica and Novu today launched an innovative online portal that provides people enrolled in Medica individual and family plans the opportunity to earn rewards by setting and reaching health goals.


Greg Bury, 952-992-8437