Vidicom’s BrandSpeak Meets ExpertSpeak

NEW YORK--()--When "City Girl Diaries" debuts Sunday night on the Style Network, TV lifestyle guru Raina Seitel will give us a peek into her life as a mom and girlfriend. But Raina is far more than that - she’s also the baroness of branded video content. She’s shared a Yopa! Greek Yogurt with Gabby Douglas, “ooed and aahed” over a Glidden Paint room makeover at Melissa Joan Hart’s house, and created salad parfaits with Tyson Chicken. It’s all captured through video that streams live on Facebook to interact with fans directly, and through satellite exchanges with broadcast and web journalists. Post-live no one misses out - snack-sized taped segments of Raina are distributed to bloggers, TV stations and even taxis.

Raina is resident TV host for Vidicom, the leading video solutions agency for branded content. She’s just one of dozens of experts who work Vidicom's clients into every lifestyle vertical to fold brand messaging into the content of trusted authorities.

“The brands control the messaging and our news teams create the story around it - a story that cuts through the clutter and engages consumers. The video tactic reaches viewers by streaming on a brand's Facebook page, where the expert faces off with journalists and bloggers via satellite or engages consumers directly,” said Vidicom founder Christy Ferer, a former network journalist, who has been creating branded content for 30 years.

To get to the best storytellers, Vidicom is now partnering with the Experts Collective. Thomas P. Farley, a NY Post etiquette columnist better known as Mister Manners, founded the collective, which features a relationship expert, a mixologist, an organizer, and nine other specialists. "Our trend-savvy group of experts has specialties in every lifestyle category - from travel to fashion, wine to finance. We're media-vetted authors, bloggers and commentators with dedicated audiences looking to us to curate interesting and relevant content on their behalf. Partnering with lifestyle brands - whether through social or traditional media - is one of the most effective ways we can do so," said Farley. View the Experts Collective’s website at

Seitel says, "I think that experts lend credibility to a brand’s story. If an expert and a brand are the right fit, they push that message out because an expert’s following is loyal and will respond to products they endorse."

Vidicom regularly blasts out editorial calendars to brands that can buy into an expert's segments. Each week dozens of brands sign up to put their messaging in the mouths of those who know best. Vidicom feeds that content far and wide - either on livestreaming, broadcast or online platforms.

The Experts Collective, Authorities on Living Better

Pet Lifestyle Expert Wendy Diamond
Etiquette Expert Thomas P. Farley, aka “Mister Manners”
Travel Expert Pauline Frommer
Wine & Spirits Pro Michael Green
Health & Wellness Expert Alastair Greer
Expert Organizer Andrew Mellen
Career Coach for the Soul Maggie Mistal
Darryl Robinson - Dr. Mixologist
Fashion Maven Amy Salinger
Relationship Expert Andrea Syrtash

For the second consecutive year, the Public Relations Society of America (PRSA) has recognized Vidicom with a Bronze Anvil Award for InteracTV. The winning tactic builds an interactive brand community through live streaming video content. "It’s WebTV that talks back and opens the conversation to a brand's fan base, and creates online communities who can talk directly to brand ambassadors," says Christy Ferer.

About Vidicom:

Founded in 1982, Vidicom is an award winning video solutions agency that creates cutting-edge branded content to engage targeted consumers. Vidicom distributes multi-platform content solutions to channels no one else can deliver. The company's out-of-home network, Citybuzz, distributes editorial content featuring major brands in taxis, online, in hotels, TV and more. Visit for more information.

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Charlie Vella, 212-896-8343
Account Executive

Release Summary

Vidicom's Raina Seitel is starring in "City Girl Diaries," a new show on the Style Network. Vidicom is now partnering with the Experts Collective, a group of trusted lifestyle experts.


Charlie Vella, 212-896-8343
Account Executive