SpareFoot's New Recruiting 'Documentary' Lampoons Over-the-Top Corporate HR

Loading media player...

Austin startup SpareFoot turns traditional HR on its head with its new recruiting “documentary.”

AUSTIN, Texas--()--SpareFoot, the online marketplace for self-storage, is turning the old-school world of HR on its head with the release of a five-minute recruiting “mini-documentary.”

On the heels of being named the 2013 Best Place to Work in Central Texas among midsize employers, SpareFoot tapped filmmaker Matt Sobel to direct the mini-documentary.

“Stars” of the mini-documentary include SpareFoot co-founders Chuck Gordon and Mario Feghali, SpareFoot marketing specialist Jenny Zhang and SpareFoot recruiter Rachel Morse. Numerous other SpareFoot employees also appear on camera.

Sobel, Zhang and SpareFoot colleague Matt Stites wrote the script. The mini-documentary was shot at SpareFoot’s offices in downtown Austin.

Gordon, SpareFoot’s CEO, said the mini-documentary pokes fun—in an over-the-top way—at traditional corporate HR departments.

“At SpareFoot, we’ve thrown old-fashioned HR out the window. For instance, we do not have an HR department. We have a People Department. All of us who work at SpareFoot are people, not resources,” Gordon said. “At a growing, successful startup like SpareFoot, company culture matters a lot. Our recruiting ‘documentary’ is a funny way of saying SpareFoot’s culture is not like the rest.”

To watch the mini-documentary, visit

SpareFoot prides itself on creating an excellent “work hard, play hard” environment. Among 20 finalists, SpareFoot was named the winner June 6 in the midsize-employer category (51 to 250 employees) of the Austin Business Journal’s annual Best Places to Work program.

To check out SpareFoot’s job openings, visit

About SpareFoot

SpareFoot, based in Austin, TX, makes renting self-storage easy. Our free marketplace lets customers find and reserve storage units online. We have the largest inventory of storage units in the U.S., with a network of more than 6,500 facilities, ranging from mom-and-pop to publicly traded REIT. We reach millions of people who need storage through exclusive partnerships with brands like, and Penske Truck Rental. SpareFoot brings consumers and facilities together to deliver the most convenient and enjoyable storage experience possible online, offline and via mobile.

For more information, visit


Newton O’Neill Communications
Lisa O'Neill, 512-494-6178

Release Summary

Austin startup SpareFoot releases a recruiting "documentary."


Newton O’Neill Communications
Lisa O'Neill, 512-494-6178