IdeaPaint Unveils New eBook, The New Art of Brainswarming

Award-Winning Business Writer Kevin Maney Provides Insights from the World’s Most Innovative Companies on How to Unlock Creativity Through Ground-Breaking Ideation and Collaboration Techniques

ASHLAND, Mass.--()--IdeaPaint™, the leader and innovator in workplace collaboration technology via its unique dry erase paint that transforms any smooth surface into an erasable canvas, unveiled its latest eBook, The New Art of Brainswarming™. The book was commissioned by IdeaPaint and written by best-selling business author Kevin Maney. He interviewed leaders from some of the world’s most innovative companies to find out how they unlock game-changing insights and innovation, and found that there was a common denominator to their ideation processes. Rather than relying on traditional “get everyone in a room and write ideas on the wall” brainstorming, progressive companies prefer a continuous, dynamic ideation process that turns good ideas into transformative action that yields breakthrough business results. The eBook is available for free here:

Creative thinkers do not like the word “brainstorming” anymore. It relies on a thunderstorm metaphor – a sudden swirl of energy, noise, electricity and wind that gets everybody’s attention for a moment, then passes by, dissipates and leaves nothing behind. Maney found that innovative companies collaborate on ideas in a process that looks more like swarming than storming. Individuals come together to swarm over a problem, but then the swarm doesn’t break up and disappear – it shifts, changes, keeps moving and re-forms, building on what it has done until it solves one problem and then carries what it knows to the next one. This is Brainswarming™.

Brainswarming advocates believe it has helped them maintain their competitive edge and create sustainable innovation.

Companies featured in The New Art of Brainswarming™ include:

  • PayPal – The faster, safer way to pay and get paid online, via a mobile device and in store. The service gives people simpler ways to send money without sharing financial information, and with the flexibility to pay using their account balances, bank accounts, credit cards or promotional financing;
  • Huge – Delivers breakthrough digital experiences that distances their clients from their competition;
  • Goodby, Silverstein & Partners – Created the award-winning Doritos Super Bowl campaign that won the snack food giant international acclaim.

“Organizations are not fully engaging their talent because of a reliance on outdated ideation and collaboration techniques,” said IdeaPaint President John Stephans. “This modern approach is not only continuous and dynamic – it is also elastic enough to let relevant newcomers offer fresh thinking to the core team and transform good ideas into great ones that inspire immediate and profound action. Organizations mired in sub-par performance or in need of inspiration must try this ideation practice.”

The New Art of Brainswarming is an intuitive guidebook that outlines the Brainswarming concept and provides actionable advice for companies looking to implement the practices within their own workplace. For more information or to download the eBook, please visit this website:

About IdeaPaint

IdeaPaint is the creator of high-performance dry erase paint category. The Company’s products and related accessories create dynamic, collaborative environments with corporate, educational and home settings. IdeaPaint is also a Greater Boston Chamber of Commerce Top Ten Small Business of 2011 and a Small Business Association of New England 2011 Innovation Award Winner. For more information, please visit For ongoing company and product updates, follow IdeaPaint on Twitter at or connect on Facebook at www.facebook/com/ideapaint.


fama PR
Tim Morin, 617-986-5010

Release Summary

IdeaPaint unveiled its latest eBook, The New Art of Brainswarming. The book was commissioned by IdeaPaint and written by best-selling business author Kevin Maney.


fama PR
Tim Morin, 617-986-5010