Transmedia to Publish ethica, a New Ethical-Lifestyle Web Magazine

ethica - good for me, good for the world

Loading media player...

A full movie of a new web ethical magazine "ethica," for women in their 20's to 30's, focusing on their lifestyle information and tips, published by TRANSMEDIA.

TOKYO--()--TRANSMEDIA Co., Ltd. (Minato-ku, Tokyo, CEO: Kentaro Ohtani) is pleased to launch a new web magazine "ethica." The concept of ethica is "good for me, good for the world," aiming to present ideas that improve the lives of individuals and the world as a whole, gathering sustainable and ethical editorial contents.

The new media will be under the supervision of Fuki Aso, who has held various positions as editorial director for various women's magazines, such as OZ Wedding or Regina, and Kentaro Ohtani, CEO of TRANSMEDIA and a senior media production executive, with more than 13 years of experience in print media, video and digital media. The ethical topics selected to target women in their 20's to 30's will focus on lifestyle information and hints, adding fashion and smartness to the lives of the readers, while contributing to create a more sustainable world.

In recent years, consumer's attitudes have started reflecting consideration for our planet's environment and the importance of our global social responsibility. The preservation of our environment and our necessary social contribution have led "ethical" to become a buzzword in western countries as well as Japan. In this context of environment preservation and social contribution, "ethical conscious" business is flourishing, and our focus of attention will be centered on the new lifestyles inspired by the entrepreneurs who created such new markets as ethical fashion or ethical jewelry.

ethica will focus on personalities adopting ethical behaviors and lifestyles, and ethica will also present ethical contents and viewpoints on fashion and beauty, food, arts & culture, interior design, love and relationships, among others.

ethica's introduction video is available on YouTube at Please check it out and share it on your favorite social media.

The official Grand Open for ethica is planned to start in October, 2013.

About TRANSMEDIA Co., Ltd.

TRANSMEDIA is a creative agency specialized in PR strategy and video production. TRANSMEDIA puts its boutique agency's creativity and its agility at work to provide comprehensive planning services to our clients within their budget, supporting them all the way from business planning to product activation. TRANSMEDIA develops, produces and publishes exclusive contents for TV, events, YouTube, smartphones, and digital signage networks.

Related links

ethica website:
ethica on Facebook:
ethica on Twitter:
ethica on YouTube:
Publisher: ethica Executive Committee
Editor: TRANSMEDIA Co., Ltd.


Harumi Miyazaki, +81-3-3440-2440
Fax: +81-3-6701-7607


Harumi Miyazaki, +81-3-3440-2440
Fax: +81-3-6701-7607