NEW YORK--(BUSINESS WIRE)--Xaxis, the world's largest audience buying company, announced today it has named Brian Gleason as managing director, North America. Gleason brings more than a decade of senior level management experience in the publishing, digital media and finance industries to the role, where he will be responsible for leading Xaxis strategy and client development in the North America market.
Prior to Xaxis, Gleason served as group chief revenue officer for IDG TechNetwork and IDG Consumer & SMB where he led sales, marketing, publisher development and programmatic efforts across the more than 550 sites encompassed within the two networks. This included oversight of the PC World, MacWorld and TechHive websites as well as leadership of IDG’s native advertising division, ContentWorks. As CRO, he was instrumental in launching IDG’s Tech Media Exchange, the first private advertising exchange in the technology market, and was also responsible for overseeing ad product development efforts across display, video and mobile advertising channels.
“Brian has been a key player in the ongoing evolution of the digital media marketplace, with excellent experience leading large-scale product and client development efforts for publishers,” said Brian Lesser, CEO of Xaxis. “His industry knowledge along with his track record developing standout advertising solutions for the world’s largest brands makes him the perfect choice to lead our efforts in the North America market.”
Gleason succeeds Xaxis executive Paul Dolan in the role, who was recently promoted to senior vice president, global business development. In addition to his work at IDG, Gleason earlier served as vice president and publisher of technology outlet eWeek.
“Xaxis has consistently set the pace for the audience buying industry. The ability to leverage the massive buying power of Xaxis parent company GroupM combined with the largest audience data pool in our Xaxis DMP provides an unmatched advantage for our clients,” said Gleason. “Our goal is to bring maximum value to every impression throughout the customer journey regardless of platform. With groundbreaking products like Xaxis Radio and Xaxis Places, we are pushing programmatic tools beyond display and into new channels.”
Xaxis provides over 1,250 advertisers with audience buying solutions at scale, delivering hundreds of billions of impressions globally per year. The proprietary Xaxis DMP houses the largest collection of unique anonymous audience portraits. As the only universal and neutral data management platform in the industry, the Xaxis DMP allows advertisers to measure attribution, offline ROI, audience insights and brand impact based on the entire digital plan.
Xaxis is the world’s largest audience buying company. Through its proprietary platform, Xaxis offers advertisers a single, comprehensive resource from which to reach and engage with global audiences across the universe of digital media. Xaxis, a GroupM company that is part of WPP, has a presence in 26 countries across North America, Europe, Asia Pacific and Latin America. For more information, please visit www.xaxis.com.
Xaxis | Digital Brilliance