DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/z54h39/leveraging_the) has announced the addition of the "Leveraging the iPad to Optimise MSL Impact" report to their offering.
Although 80 percent of pharma companies have already deployed iPads to their sales reps, many other companies have overlooked the new opportunities for iPad use by medical science liaisons (MSLs) in the field.
Some major pharma companies have already deployed iPads to their MSLs. Yet concerns about the potential challenges involved in using this mobile device for MSLs are still preventing many pharma companies from taking the first step into this new technology area.
This Dossier report: Leveraging the iPad to Optimise MSL Impact fills in the gaps by providing you with expert opinions into the real concerns, considerations and opportunities for entering this market. The report includes primary business cases and results of pharma companies (Bayer, Shire and a leading pharma and Fortune 500 company) that are already using iPads for their MSLs in the field.
The report includes step-by-step guidance about the best ways to internally assess, introduce, deploy and manage iPads for your specific corporate needs. It also reviews the best ways to coordinate and train MSLs to effectively use iPads.
Key Report Features:
- Detailed business cases of iPad MSL use (Bayer, Shire, a leading pharma and Fortune 500 company)
- Exclusive KOL views, benefits and challenges for MSL use
- Expert guidance on deploying and training MSL use of iPads
- Step-by-step advice on bringing iPads into the corporate fold
- Advice on aligning iPads for MSL use across each company
- Essential differences between iPad content for sales reps vs MSLs
- Ways to assess where a company stands with iPad on the MSL maturity matrix
- Detailed review of regulatory, technical and internal challenges
- Advice on managing iPad compliance, content, data and security
For more information visit http://www.researchandmarkets.com/research/z54h39/leveraging_the
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