BOSTON--(BUSINESS WIRE)--Nanigans, Inc., developer of the predictive lifetime value SaaS platform for performance marketing at scale, has appointed Antonio Garcia-Martinez as advisor. Antonio joins Nanigans after a strong year of growth, with the company growing revenues 2.5X, serving 200 enterprise customers, and operating four offices worldwide.
Antonio comes to Nanigans after more than two years developing Facebook advertising technologies. Antonio is a former ad targeting product manager at Facebook, most recently spearheading and directing Facebook’s real-time bidding exchange, Facebook Exchange (FBX), from inception through launch and scaling.
“Antonio will be materially involved in the growth and evolution of our SaaS platform – especially with regard to our social and real time bidding strategies,” shared Ric Calvillo, co-founder and CEO of Nanigans. “We’re excited to have a veteran ad tech entrepreneur with such deep technical, analytics and market knowledge join our team.”
Prior to Facebook, Antonio was founder and CEO of AdGrok, a search marketing technology company serving small and medium sized businesses. AdGrok was acquired by Twitter in mid-2011.
“Nanigans is not only an incredibly reputable Preferred Marketing Developer, the company’s focus on lifetime value and ROI optimally positions them to take advantage of new Facebook ad products across both desktop and mobile,” shared Antonio. “From the native Facebook API to newer products like Facebook Exchange and Custom Audiences, Nanigans has a track record of being ahead of the curve and driving true innovation in the social advertising ecosystem.”
Antonio joins a strong technical advisory board at Nanigans, including Dr. David C. Parkes, Professor of Computer Science at Harvard University and a global authority on algorithmic economics.
Nanigans is a Facebook Strategic Preferred Marketing Developer (sPMD). Since its inception in 2010, the company has focused on developing in-house ad optimization technology for the world’s largest performance marketers across retail, gaming, travel and more.
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Nanigans, Inc. is pioneering the next evolution in media buying with its predictive lifetime value platform for performance marketing. Transforming customer acquisition and remarketing at scale, Nanigans' Ad Engine™ is the only SaaS platform that measures, predicts and optimizes ad spend for lifetime ROI across desktop and mobile.
Chosen by over 200 of the world's leading performance marketers across retail, gaming, travel and more, Ad Engine has driven more than 1 billion conversions such as purchases and new customers acquired. Backed by Avalon Ventures, Nanigans has over 100 employees including PhD level engineering teams with offices in Boston, New York City, San Francisco and London.