NEW YORK--(BUSINESS WIRE)--Happy Family, the leading premium, organic baby and toddler food brand founded and operated by moms, today launched a new campaign on Facebook titled Stories from the Bright Side. The campaign shines a humorous light on situations all parents have experienced – including convincing their children to eat healthy foods and deal with meal time mischief.
Stories from the Bright Side provides a forum for parents to share funny stories about the feeding challenges they have had to overcome with their little ones - whether that’s convincing a toddler to eat green peas for the first time or encouraging children to trying other solid foods, such as Brussels sprouts. The battle to get kids to eat healthy foods can often be frustrating in the moment, but provides comic relief and fodder for laughter for the future.
“There’s something about those shared parenting experiences that unites us all – every mom and dad has had food thrown at them, experienced temper-tantrums, or received flat-out refusal to eat something at some point in their parenting career. But then imagine that same scene at your dinner table acted out by improv comedians – the ability to laugh, lift your mood, and share a bit of brightness with other parents is the true beauty of the Stories from the Bright Side,” said Shazi Visram, founder, CEO and chief mom of Happy Family. “At Happy Family, we are dedicated to providing families with the most comprehensive line of nutritious foods, our small way of helping to give parents the tools to raise healthy, happy children. Those hilariously frustrating moments at the table are testaments to parents’ hard work raising happy families – and I wanted to celebrate that with our campaign.”
Happy Family partnered with seven humorous parenting bloggers to provide the first few stories on the Bright Side platform, each of whom offered an authentic and funny perspective on the challenges they faced in trying to get their children to eat good food and other mealtime struggles. These scenes were reenacted by comedians from New York’s Upright Citizen’s Brigade. In addition, the videos were produced by Rosey Media, which features the same creative minds behind over 50 Saturday Night Live Digital Shorts, including the first ever viral video featuring Grammy Award-winning artist Justin Timberlake. Visit Happy Family’s Facebook page to view stories, to be released two at a time for the next four weeks, from:
- Candy Kirby, The Laughing Stork
- Jim Lin, The Busy Dad Blog
- Kelcey Kintner, Mama Bird Diaries
- Kristen Chase, Motherhood Uncensored and Cool Mom Picks
- Kristen Howerton, Rage Against the Minivan
- Linda Sharps, All & Sundry
- Morgan Shanhan, The 818
Parents are encouraged to submit their own Stories from the Bright Side on the brand’s Facebook page, for a chance to win $20,000 toward their child’s college education. Stories are accepted in the form of videos, as well as written stories and images, depicting personal experiences in getting little ones to eat healthy foods. The campaign will run through August 31, 2013, with all submissions evaluated by a panel of judges from Happy Family to determine the winning entry. Official rules and prize details are available at www.facebook.com/HAPPYFAM.
About Happy Family
Launched on Mother’s Day 2006, and founded and operated by moms, Happy Family™ is the first organic brand to offer a complete line of nutrient-rich foods for babies’, toddlers’, and kids’ growing bodies. Constantly innovating, Happy Family has been a pioneer in the industry, adding extra nutrition to its products—like Salba, the super chia, probiotics, and Choline for brain health—whenever possible. Happy Family has been consistently recognized for its dynamic team and its extraordinary growth and innovation, including winning Food Processing Magazine’s R&D Team of the Year, being named by Forbes as one of America’s most promising companies; and most recently, Shazi Visram, CEO and Founder of Happy Family, being named a member of the Young Global Leader Class of 2013 by the World Economic Forum. Happy Family believes that every baby deserves to be a happy baby. With every product sold, the company supports Project Peanut Butter, a nonprofit that feeds starving children in Malawi, Mali and Sierra Leone. For more information, visit http://www.happyfamilybrands.com, http://www.facebook.com/HAPPYFAM, or https://twitter.com/HAPPYsuperfoods.