PROVO, Utah--(BUSINESS WIRE)--Orabrush, Inc., the company behind Orapup™, the first tongue cleaner to beat bad dog breath, today announced two new Orapup Lickies™ flavors and supplements: Cherry Chicken Cobbler to fortify joint health, and Cinnamon Chicken Pot Pie to help improve skin and coat. These additions also contain the same anti-plaque agent and bad breath-fighting enzymes as the original Orapup Lickies Beef and Bacon.
A frequent source of frustration for pet parents, proper oral care is a treat with the Orapup because dogs take naturally to the Orapup Lickies flavors. Made in the USA, the Orapup combines ultra-soft, micro-pointed bristles with four in-line scrapers to collect and remove bad breath-causing bacteria from the tongue.
Orapup Lickies is applied to the surface of the Orapup to entice dogs to lick away their bad breath and help build their natural oral health. All Orapup Lickies flavors are made with FDA-approved, gluten-free ingredients, which contain all-natural enzymes that fortify against gum disease and reduce tartar.
To bolster its leadership in the pet industry, Orabrush recently appointed Kainoa Clark to marketing director and pet expert advisor. Clark’s extensive professional background in the pet industry includes co-founding Lost Paws, Inc., one of the largest animal adoption and rescue organizations in the Intermountain West. In addition, he has been nominated for the National Youth Kindness to Animal Award multiple times, and also served as a veterinary technician and American Kennel Club judge. Clark began training dogs at the age of 9, and seven years later became the youngest training instructor at PetSmart Corp.
“I have been impressed by the time, effort and focus Orabrush has invested into researching and developing these natural health supplements – an offering many pet brands are currently lacking,” said Clark. “As the only dynamic delivery system of its kind, Orapup and Lickies together not only help prevent bad breath breakouts, but give dogs the attention and care they deserve to maintain a happy and healthy lifestyle.”
Key ingredients and health benefits of the new Orapup Lickies supplements include:
- Joint Health – According to available statistics, arthritis affects one in every five adult dogs in the United States. Orapup Lickies Cherry Chicken Cobbler includes glucosamine, a supplement that assists in decreasing inflammation and improving the body's ability to repair and strengthen the tissues that cause arthritis or joint pain.
- Skin and Coat – Orapup Lickies Cinnamon Chicken Pot Pie includes ingredients such as safflower and coconut oil to help improve the healthy growth and shine of a dog’s coat, as well as added antioxidants and digestive nutrients such as ginger and Vitamin E to help bolster overall health.
“As we begin to diversify our Lickies product line, we do so with a focus on establishing good health and wellness programs for dogs and their parents,” said Jeff Davis, CEO of Orabrush. “Kainoa’s deep industry experience and dedication to improving pet health will be an invaluable asset for us moving forward. Having expanded into the pet industry just a few short months ago, we are rapidly garnering recognition from pet parents, veterinarians and professionals that recognize the quality, value and results of our products.”
“Both my Yorkshire Terrier and my Maltese love Orapup,” said Julie K., a pet parent in Fla. “I have tried so many dental products to help with their bad breath and none seemed to work very well. With Orapup, my dogs are very happy and have great breath.”
For more information about Orapup, visit the following:
- Orapup YouTube Channel at www.youtube.com/orapup
- Orapup online press kit at www.orapup.com/press
- Orapup FAQ at www.orapup.com/faq
Orabrush, Inc. is a new media e-commerce brand builder. The company leverages expertise in YouTube content creation, optimization and advertising to commercialize innovative products. Using its "reverse marketing model" with YouTube, the company has delivered unprecedented results in awareness and conversion driving online to offline sales with its line of oral care products (www.orabrush.com), including the Orabrush tongue cleaner; the Orabrush tongue foam powered by Orazyme; and the Orapup dog breath brush (www.orapup.com). Backed by True Ventures and 2x Consumer Product Growth Partners, Orabrush, Inc. ranks among the top 5 in channel views for consumer products behind brands like Coca-Cola and Old Spice. Its products are sold in 15 countries, 75 retailers and more than 30,000 retail stores globally.