Panasonic Introduces New LED LRU60 Series HDTVs for Hospitality and Digital Signage

The Energy Efficient LRU60 Series Combines Industry-leading Low Power Consumption with Superb Image Quality, Easy Installation

SECAUCUS, N.J.--()--Panasonic, a provider of hospitality technology solutions, today announced a new line of high definition LED LCDs for hospitality and digital signage, the LRU60 Series. Available in 32”, 39”, 42”, 50” and 65”, Panasonic’s new LED line of high definition hospitality TVs delivers exceptional picture quality with the industry’s lowest power consumption among comparable hospitality HDTVs in its class.*

With energy-saving technology top of mind in the hospitality industry, Panasonic designed the Energy Star®-rated LRU60 Series with innovative functions that greatly reduce power consumption while ensuring optimal performance. The LRU60 Series features a built-in ambient light sensor feature, C.A.T.S. (Contrast Automatic Tracking System), which automatically adjusts the television's screen brightness and contrast to suit the lighting of the room. This feature not only optimizes picture performance, but it also helps to keep power consumption low, enhancing image performance while saving on energy costs. With these advancements, the LRU60 Series consumes up to 20 percent less power than similar competitive LED TVs, and up to 50 percent less power than previous Panasonic CCFL LCD models.*

“Like all professional Panasonic displays, the new LRU60 Series LED TVs offer exceptional image quality and unmatched reliability,” said Art Rankin, Director, Visual Systems, Panasonic System Communications Company of North America. “The LRU60 joins a family of commercial displays that have extremely low failure rates of less than one percent.”

The LRU60 Series incorporates a new thin glossy-finish bezel that gives the guest the appearance of more screen without taking up more counter space. The 65” model is designed with an ultrathin bezel and is ideal for lobbies, lounges and luxury suites. The TVs are equipped with built-in invisible speakers and a specially designed rotating lock stand that is simple to install and attractive, creating a subtle and appealing way to secure the television.

Each LRU60 TV features a built-in Pro:Idiom® digital tuner for Pay-Per-View and Free-to-Guest programming support, and an integrated LodgeNet® b-LAN terminal adaptor, eliminating the need for additional external boxes and decreasing the number of cable connections. With its USB slot cloning feature, television settings can be copied onto a USB and easily installed into other TV units, shortening the installation time. This is ideal for setting up channel line-ups, customized ‘welcome’ screen images, hotel guides, and more. Additionally, with Centralized FTG channel management, hotel management staff can distribute channel information remotely from the head-end to the guest room televisions. All of these integrated television solutions are available along with a host of other convenient, built-in features for hotels including HDMI input, initial input/volume maximum volume levels and button/input locks.

The 32” TH-32LRU60, 39” TH-39LRU60, 42” TH-42LRU60 and 50” TH-42LRU60 are available now at a suggested list price of $535, $730, $855 and $1,080, respectively. The 65” TH-65LRU60 will be available in July at a suggested list price of $3,850. The LRU60 Series can be purchased through authorized Panasonic resellers.

Warranty Information:

LRU60 Series comes with a standard two year warranty (parts and labor).The Panasonic Concierge Service Program is included in all models of the LRU60 Series of professional LED TVs. The service provides a toll-free hotline and 24-hour priority scheduling of on-site service if the display is in need of service or repair.

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Built on a celebrated engineering foundation, Panasonic architects business technology solutions that help build a better world. Customers in government, healthcare, production, education and a wide variety of commercial enterprises, large and small, depend on integrated solutions from Panasonic to help them acquire, manage and interpret the information that drives innovation. The complete suite of Panasonic solutions addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, high definition visual conferencing, visual communications (professional projectors, displays, digital signage) and HD and 3D video production. As a result of its commitment to R&D, manufacturing and quality control, Panasonic engineers reliable and long-lasting solutions as a partner for continuous improvement. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, which is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation.

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About Panasonic Corporation of North America

Based in Secaucus, NJ, Panasonic Corporation of North America provides a broad line of digital and other electronics products and services for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation, and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. Panasonic is committed to becoming the electronics industry's leader in green innovation by its one-hundredth anniversary in 2018. In the 2012 Interbrand Annual Best Global Green Brands ranking, the Panasonic brand jumped four spots to number six: As part of its continuing efforts to reduce its carbon footprint, Panasonic Corporation of North America will relocate its operations to a new eco-efficient office tower adjacent to a mass transit hub in Newark, NJ in 2013. Information about Panasonic Eco Ideas initiatives is available at Information about Panasonic and its products is available at Additional company information for journalists is also available at

*Compared to power consumption data of competitive hospitality LED and LCD HDTVs available online as of April 1, 2013. Power consumption: On Mode Average Power Consumption for Energy Star Application. Based on IEC 62087 ED. 2 Section 1.6.1 measurement method.


Cohn & Wolfe for Panasonic
Devin Kingdon, 415-365-8528

Release Summary

The Hospitality-grade LRU60 Series LED displays deliver exceptional picture quality with the industry’s lowest power consumption among comparable hospitality HDTVs in its class.


Cohn & Wolfe for Panasonic
Devin Kingdon, 415-365-8528