BOCA RATON, Fla.--(BUSINESS WIRE)--Office Depot (NYSE: ODP) is proud to announce its alliance with the world-renowned music group, One Direction, who officially become partners in the retailer’s Anti-Bullying campaign that will launch across the U.S. during the 2013 Back-to-School season.
The 1D/OD alliance will feature a collection of limited edition back-to-school products, which will be exclusively sold at Office Depot. A portion of the proceeds from each sale will be used to fund an anti-bullying educational program to encourage kinder behavior among students. This message will be supported by an integrated marketing campaign that includes an anti-bullying message from One Direction, which will be broadcast on television and at their concerts, as well as print and digital advertising, online and social media activations.
“We are thrilled to launch the ‘1D + OD Together Against Bullying’ alliance with One Direction,” says Bob Moore, Chief Marketing & Merchandising Officer for Office Depot. “Office Depot is committed to making a difference in students’ lives with meaningful anti-bullying education, and thanks to the powerful voices of Niall, Harry, Zayn, Louis, and Liam, we will make considerable progress.”
The “1D+OD LIVE.LOVE.MOVE Together Against Bullying” integrated cause marketing campaign and product collection has been created by SEW Branded, a New York brand image and marketing consultancy.
About Office Depot
Office Depot provides office/school supplies and services through 1,678 worldwide retail stores, a dedicated sales force, top-rated catalogs, and global e-commerce operations. Office Depot has annual sales of approximately $11.5 billion, employs about 39,000 associates, and serves customers in 61 countries around the world.
Office Depot's common stock is listed on the New York Stock Exchange under the symbol ODP. Additional press information can be found at: http://mediarelations.officedepot.com and http://socialpress.officedepot.com/.
About One Direction
One Direction – Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson – were discovered by Simon Cowell on the U.K.’s “The X Factor” in 2010. The band quickly gained a following to become one of the competition’s all-time most popular acts, finishing in the final three and garnering a gigantic and loyal fanbase along the way. In March 2012, One Direction’s debut album, “Up All Night,” made U.S. history, as it was the first time a U.K. group’s debut album entered the U.S. Billboard 200 chart at No. 1. The band has sold over 29 million records worldwide. In November 2012, One Direction released their sophomore album, “Take Me Home,” which includes the No. 1 single, “Live While We’re Young,” and are currently on a sold-out world tour.