BURLINGTON, Mass.--(BUSINESS WIRE)--ClickFuel, the provider of Fuel Station, a marketing analytics and performance management solution for small to medium-sized businesses (SMBs), today announced its partnership with VirKet, the leader in Hispanic performance-based digital marketing technology and services, with more than 50,000 active SMB customers and several Fortune 500 clients.
VirKet will leverage Fuel Station’s analytics dashboard to provide its customers, including media companies throughout Latin America, with the ability to track and monitor marketing campaigns and results for their SMB users. Through this partnership, ClickFuel will deploy the first Spanish version of Fuel Station, supporting the company’s strategic growth plan to expand its customer base and presence in Latin American markets.
In today’s digital market, it’s a time-consuming challenge for SMBs to track and measure online marketing campaigns, and account managers at publishing agencies struggle to validate their campaign recommendations. Fuel Station’s dashboard provides VirKet’s publisher customers with a comprehensive view of their SMB users’ marketing and advertising campaign performances from pay-per-click to leads to call tracking. ClickFuel is available through VirKet’s boxx.io, a local marketing products platform that bundles on-site integration, search marketing, social media, mobile marketing, optimized websites, call tracking analytics, training, production and support. With Fuel Station, the account manager at the publisher delivers actionable, analytical evidence to each SMB user, including how many leads each program generates and advice for the SMB to allocate more or less of the budget to specific campaigns based on past results.
“We needed an application that was reliable and market-tested in order to serve our customers the performance they deserve through the VirKet boxx.io platform,” said Pedro Quinzanos, CEO of VirKet. “ClickFuel’s single platform ties all of our multiple products together in one user-friendly location. Fuel Station enables our account managers to make accurate, informed marketing campaign decisions for our publishing customers quickly, building trust and delivering valuable, cost-effective customer service.”
Through the publisher, SMBs can use Fuel Station as a lead-generation resource to get immediate and significant returns on their marketing campaigns. The analytics provides publishers with transparency, so they can earn the SMB owner’s confidence, which in turn allows the SMB to spend more time focused on the business and less time worrying about marketing program performance. By using analytics over anecdotes, the account managers can increase customer lifetime value and reduce customer churn.
Steve Pogorzelski, CEO of ClickFuel, said, “Through this cornerstone partnership with VirKet, we can now offer our marketing analytics dashboard to publishing companies and SMB customers in Latin America. The analytical intelligence of Fuel Station helps publishers improve their efficiency and differentiate their businesses to SMB customers and prospects.”
ClickFuel has activated hundreds of thousands of dashboards for SMBs and has more than 36 partnerships to date with companies such as The E.W. Scripps Company, DudaMobile and GateHouse Media’s Propel Marketing to address the complexity of marketing and advertising campaign performance.
ClickFuel provides software-as-a-service (SaaS)-based marketing analytics and performance management solutions for small to medium-sized businesses. The company’s proprietary marketing analytics dashboard, Fuel Station, tracks and monitors multiple marketing and advertising campaigns on a single platform. ClickFuel offers a white-label version of Fuel Station to media and marketing service providers and enterprise-level businesses serving the SMB market, such as The E.W. Scripps Company, DudaMobile and GateHouse Media’s Propel Marketing. ClickFuel arms its partners’ SMB clients with reliable, on-demand campaign reporting that delivers real-time results and data intelligence to ignite smarter business decisions. For more information, visit www.clickfuel.com.
VirKet is a digital marketing technology and services firm that provides large corporations, telecom operators, publishers, agencies and other large SMB footprint companies with complete digital marketing campaigns and products that are built to increase their return on investment and provide additional income channels through their current customer bases. VirKet also specializes in working with government agencies to provide digital platform services that engage SMBs, educate them on the benefits of marketing online and provide them with tools to get their business online through various VirKet sponsored government programs. VirKet manages the digital marketing for 50,000 SMBs and several Fortune 500 clients, and has offices in the United States, Canada, Colombia and Mexico.