BOSTON--(BUSINESS WIRE)--ChoiceStream, the leading provider of advertising technology and services that finds maximum value audiences in brand and performance ad campaigns, today announced the promotion of Eric Bosco, formerly COO, to CEO of the company. The appointment of Bosco, a seasoned Internet engineer and executive, signals the company’s rising prominence as an advertising innovator and prepares the company to accelerate its strong sales growth in 2013 and beyond.
In handing the CEO reins to Bosco, former CEO and founder Steve Johnson says, “Eric has been the force behind ChoiceStream’s tectonic arrival to the advertising business in 2012 and is one of the smartest young executives in the advertising world today. I’m excited as Chairman to help Eric build the very best and most respected advertising services company in the world.”
Bosco brings nearly 20 years of experience to the role of CEO at ChoiceStream. Prior to ChoiceStream, he served as the Chief Product Officer at marketing data and services company comScore. Prior to comScore, Eric enjoyed a long and successful career at one of the world’s leading online companies, AOL, where he served as SVP of Global Products and US Operations for AOL’s Platform-A, Advertising.com, and in senior roles at parent company AOL where he led the development of AOL’s iconic AOL Instant Messenger.
“Advertising helps feed the Internet, fueling the vast majority of Web-based products and services consumers use free of charge everyday,” said Bosco. “As CEO of ChoiceStream, I'm committed to the vision of making online advertising relevant for consumers and effective for advertisers so that new products and services can continue to flourish and remain free on the Web – so that agencies, brands and consumers all win.”
Steve Johnson will continue working with major clients of the company and will remain Chairman of the Board.
ChoiceStream improves ad relevance and digital campaign performance by programmatically selecting optimum advertising opportunities based on a dynamic understanding of consumer’s active preferences. With an extensive first and third party data network enhanced by proprietary data, ChoiceStream can target and convert the most valuable consumers in real-time. ChoiceStream is headquartered in the Innovation District of Boston and works with industry leading brands and their agencies. For more information on ChoiceStream, please visit www.ChoiceStream.com.