LIVERPOOL, England--(BUSINESS WIRE)--Following the landmark success of Warrior’s inaugural Liverpool FC home kit – the fastest-selling in the Club’s history – the brand has revealed its new design for the 2013/14 season.
Headlining Warrior’s new and electrifying ‘Rise Up LFC’ campaign (#RiseUpLFC), the home kit is a modern take on the 1984 version, worn during the Club’s fourth European Cup win.
“The new home kit pays tribute to the renowned success LFC is built on, but it is also a nod to the future,” said Richard Wright, head of Warrior Football. “With high performance the top priority, our design team has further developed what was loved about our last design and lifted it to a new level. The result is an innovative take on the iconic red jersey.”
Liverpool FC manager Brendan Rodgers has applauded the new home kit.
“It’s distinctly Liverpool which the players and I love. It exceeds what we need it to do technically while also delivering a strong visual statement,” said Rodgers.
The 2013/14 Liverpool FC home kit includes a number of fresh design features.
Giving the familiar a contemporary overhaul, a white three-piece collar set upon a striking red colour scheme is complemented by mirrored details on each sleeve. Historically worn by player greats such as Alan Kennedy and Ian Rush, the bold white accents define the overall look.
Embraced by fans following its re-introduction in 2012, the Liver Bird crest has been incorporated into the new design in two key ways. Running alongside the embroidered emblem, a new pin-striped sublimation print on the front of the shirt showcases the iconic symbol with the words, ‘Liverpool FC’. Interwoven using a darker red hue, this eye-catching detail strengthens the kit’s visual depth.
In line with the 2012/13 version, two embroidered Eternal Flames alongside a 96 logo are located on the nape of the shirt’s neck to commemorate the events at Hillsborough in 1989.
Engineered to enable optimum on-pitch performance, the kit has been constructed using War-Tech, Warrior’s signature apparel technology system. Highly breathable, moisture-wicking War-Tech fabric has been used to build the main body of the shirt. Four-way stretch mesh paneling under the arms and across the back will allow for unparalleled airflow and ventilation, helping players stay comfortable in core heat areas of the body.
Liverpool FC captain Steven Gerrard says the new design has been embraced by his teammates.
“The players and I are all genuine fans of the new kit,” he said. “It will certainly spark many happy memories of the Club’s famous fourth European Cup win for supporters of that era. As with all Liverpool shirts, I will wear it with pride and carry the excitement and history of what it represents, and, as a team, we hope to bring that success back to the Club.”
Headquartered in Warren, Michigan, Warrior is recognised as one of the sport industry’s leading manufacturers of innovative, high performance equipment, footwear and apparel for football, lacrosse and hockey athletes of all ages and abilities. Founded in 1992 by former champion lacrosse player David Morrow, the Warrior brand has been changing the face of sport since its inception, creating performance technology that redefines how the game is played on the pitch and, most importantly, how the game is viewed off it. Warrior was acquired by privately-held New Balance Athletic Shoe, Inc. in February 2004. The 2007 acquisition of Boston-based Brine Sporting Goods further established Warrior as the dominant force in the lacrosse world. A central hub for Warrior Football has been set up in North West England. For more information about Warrior Football, visit www.warriorfootball.com. Warrior Football can also be found on Facebook, Twitter, and YouTube and Instagram.
About Liverpool FC
Founded in 1892, Liverpool FC is one of the world’s most historic and famous football clubs having won 18 League Titles, seven FA Cups, eight League Cups, five European Cups, three UEFA Cups, three European Super Cups and 15 Charity Shields
As a socially responsible business, Liverpool FC is proud of its heritage and plays a proactive role in its communities managing over 20 projects all-year round in education, social inclusion, health and sports development. Its contribution was recognised by the award of a Community Mark from Business In The Community.
Liverpool FC is a global brand and works with leading edge commercial partners around the world providing unparalleled commercial opportunities.