EMERYVILLE, Calif.--(BUSINESS WIRE)--Today, LUNA®, the maker of the Whole Nutrition Bar for Women®, kicked-off an interactive contest aptly named, “Feed Your Strength…at Work!” on Facebook, which aims to reinforce LUNA’s philosophy of positive snacking during the workday. Women will also be able to experience the delicious and nutritious rewards from LUNA vending machines at events taking place in New York, Chicago, Austin, San Francisco, Los Angeles and San Diego (see below for a full schedule).
“We’re flipping the typical perception of vending machine snack food on its head,” said Rosa Compean, LUNA brand director. “LUNA is encouraging women to feed their strength and that starts by making healthier choices that add to their overall workplace wellness.”
The contest will be open from May 1, 2013 through June 30, 2013. Two lucky winners of the “Feed Your Strength…at Work!” contest will be awarded the opportunity to host a LUNA vending machine at their place of employment, filled with complimentary LUNA bars and featuring a touch screen display that gives nutrition tips and guidance on snacking positively throughout the day, as well as six consultation sessions led by registered dietitian and nutrition strategist for LUNA, Tara DelloIacono Thies and her expert team.
“Often when hunger strikes, women grab for whatever is convenient with little consideration for its nutritional value,” said DelloIacono Thies. “Packed schedules and stress at the office can lead to a pattern of making impulsive and unhealthy nutritional choices. By carving out a few minutes for a proper break – and a nutritious snack – women can maintain energy levels to get them through their busy days in a more positive manner.”
“Feed Your Strength…at Work!” is a part of LUNA’s larger Feed Your Strength campaign which kicked off earlier this year with the LUNA webisode series, “Debunking the Diet” which tackles common diet myths and provides women with sound, relatable nutrition advice. The webisodes can be viewed on the LUNA YouTube page.
To enter the “Feed Your Strength…at Work!” contest, participants will be prompted to post photos and descriptions showcasing the healthy changes they are making in their workplace to www.Facebook.com/luna. On LUNA’s Facebook page users will also find more information on submission instructions as well as contest official rules.
LUNA Feed Your Strength…at Work! Vending Machine Tour Schedule
New York, NY
- SELF Workout in the Park – May 11, 2013
- Wanderlust Yoga in the City – June 9, 2013
- SHE Summit – June 14 – 15, 2013
- Solstice in Times Square – June 21, 2013
- SELF Workout in the Park – June 1, 2013
- Wanderlust in the City – June 2, 2013
- Austin Fashion Week: May 8 – May 9, 2013
San Francisco Bay Area, CA
- Professional Women’s Conference – May 23, 2013
Los Angeles, CA
- UNIQUE LA – May 11-12, 2013
- Wanderlust in the City – June 30, 2013
San Diego, CA
- Wine Chocolate & Cheese Festival, June 21, 2013
LUNA®, nourishes women with delicious snacks made from organic ingredients and with the Core 4™1 vitamins and minerals essential to women’s health-calcium, iron, folic acid and vitamin D. LUNA connects, supports and celebrates women with programs such as LUNAFEST®, a national traveling fundraising festival of short films by...for...about women, and Team LUNA® Chix, an all-women’s sport group inspiring women to learn new sports and be active. LUNA proudly donates one percent of its sales to a variety of women’s nonprofits and the Breast Cancer Fund through the Clif Bar Family Foundation. (www.lunabar.com)
1 While other nutrients are also essential for human nutrition, the CORE 4 nutrients are listed because of their importance to many women seeking to maintain their health.