LOS ANGELES--(BUSINESS WIRE)--SocialVibe announced today that founder Joe Marchese will return to the company as Chief Executive Officer. Marchese served as President of SocialVibe from 2006-2011. After his departure, Marchese was Senior Vice President of Marketing and Digital for Fuse Networks, LLC, where he lead Fuse’s strategy and development as a multiplatform media company, as well as Fuse's overall consumer marketing.
Marchese brings to SocialVibe a wealth of experience in developing business models and brands that work in new media. Prior to co-founding SocialVibe, Marchese consulted and ran a practice group that specialized in strategy development for digital publishing and advertising. Marchese began his career at Monster Worldwide, the parent company of Monster.com. He also served as Chairman of BlockBeacon, a company that connects local businesses and local consumers in real-time which was recently acquired by Dun & Bradstreet. Marchese is also currently on the advisory board of the Paley Center’s GENERATOR, a community for rising media professionals looking to influence the evolution of media.
“Nothing can replace the passion and vision of a founder, and with Joe’s passion and vision, now in combination with his experience in executive management at a traditional media company, we couldn’t hope for a better leader for SocialVibe’s next phase,” said Jeff Crowe, managing partner, Norwest Venture Partners (NVP). “Marchese’s unique background brings an insider’s knowledge back to SocialVibe. This understanding is what will help further grow the company and ultimately drive positive change throughout the advertising industry.”
Simply put, SocialVibe delivers human attention to a rich, interactive brand ad experiences. By placing the emphasis on value vs. impressions, SocialVibe enables premium publishers to focus on true consumer value creation rather than pageviews. It also harnesses the power of storytelling for advertisers and brands, by leveraging quality attention and interactive creative. Engagement advertising through SocialVibe drives results as high as 10 times the engagement of display. Nine of the top 10 U.S. brands and 11 of the top 12 agencies in the U.S. are working with SocialVibe.
“SocialVibe will be the answer for advertisers and publishers who are getting caught in the now broken impression game,” said Marchese. “It isn’t really that complicated; less ads for consumers, more impact for advertisers and greater revenue for premium publishers. I’m excited to be back in the saddle – and I’m ready to push both SocialVibe and the industry forward.”
Marchese is a graduate of Bentley University and received his bachelor of arts degree in economics and finance.
SocialVibe believes there’s a better solution for advertising today that helps premium publishers and advertisers exchange value for attention and engagement. By valuing people, not pixels, engagement advertising is fast becoming the standard for effective advertising on web, mobile and tablet. SocialVibe is based in Los Angeles and New York, with offices in Chicago, San Francisco, Atlanta, Detroit and London. For more information, visit socialvibe.com or engage with us on twitter.com/socialvibe.